Even a broad variety of jingles can lead to a strong identity in branding. Mix Megapol’s recent station imaging update is living proof of it.
This year, the team of Sweden’s nationwide AC station tried something new. They went for maximum diversity when choosing their themes from the JingleBox. Jingles that were originally produced for more than 5 different stations, covering a diversity of radio formats. Even including one CHR cut to throw some spice into the mix!
The creative challenge for the production team was obviously to blend it all together. First of all, they adapted all jingles with a custom logo melody (the station’s heritage identity). Then a custom vocal sound with Swedish sung lyrics was added. Finally, certain techniques in merging, mixing & mastering created coherence.
Secret sauce
“It’s the secret sauce of the JingleBox”, branding consultant Thomas Giger says on behalf of PURE Jingles. “Resulting in a package that sounds like new, only costing a fraction of full-custom production. With energy bills going through the roof, we hope this solution helps many stations get a near-custom sound for a budget-friendly fee.”
Mix Megapol and PURE Jingles are working together since 2017, and have mutually evolved the sound of this station on an ongoing, annual basis. In many cases through JingleBox productions. The heritage brand is one of Sweden’s most successful music stations, consistently ranking in the Top 5 and currently in the Top 3 nationwide. Listen to Mix Megapol’s newest jingle update on the PURE Jingles showcase page https://purejingles.com/showcase/mixmegapol-2022
A new generation of imaging for mainstream Adult Contemporary – it’s the recent update for Oxygène, one of France’s most successful independent radio stations. They recently commissioned PURE Jingles again to create custom audio branding.
Oxygène, ‘Radio de la Seine et Marne’, is listened to by more than 300,000 people in Ile de France. It’s a family brand, focused on a core audience of young adults, mainly 25-49 year-olds. Following their massive custom package from 2021, they’ve called on PURE to create a new batch of AC jingles.
Programming strategy
Assistant program director Aurélien Descamps: “This collaboration was born from a strategic desire to have a real sound identity that can be recognised throughout the production. The proposals and advice from the PURE Jingles team helped us getting a strong sonic logo. A brand design living up to our expectations.”
“We like the exchange with the Dutch production team”, Descamps continues. “PURE Jingles is attentive to every detail. Agreeing to rework each production until the last note, so that we are fully satisfied with the result once it’s on air.” Merci, Aurélien! Nous sommes impatients de continuer à cocréer la magie de la radio!
Belgian market leader, RADIO 2, is working with BRANDY again. The station has faced its most massive makeover in over a decade. And now the station wants to reflect better being a part of the public broadcaster VRT. The station got a new slogan and wants to be connected with a more contemporary form of radio. Brandy was asked to produce an extensive jingle package including show starts, flow jingles, beds and a series of service elements.
The challenge for Radio 2 was big and probably a bold move. The addition of “VRT” to the logo means the station is embarking on a new path. Radio 2 wants to break new ground in terms of sound to improve its alignment with contemporary music production and better meet the changing expectations of the listener. The broadcaster used a European competition to find a partner who could translate these strategic choices into efficient sonic branding.
Bart De Raes, Imaging Director Radio 2: “It’s a big change. Thankfully, the whole team is very enthusiastic about the new station sound. It’s fresh and innovative while still being familiar to the listener. The most heard reaction from the Radio 2 presenters and producers is that the jingles give their programmes a fresh, cool sound. This adds a new dimension to Radio 2”.
“It is an honour for our consultants and producers to fulfil such an important assignment,” says Diederik Decraene, Managing Director at Brandy. “We know the station very well and are happy to pick up the Radio 2 thread again and support Bart and the imaging team. The result is a contemporary jingle package that fits the ear very well yet is sufficiently distinctive compared to commercial broadcasters. After all, Radio 2 was explicit about this”.
When you’re programming a Soft AC format and looking for inspiration for its sound, take a listen to Chérie Belgium! They’ve now put the cherry on the cake with custom imaging from PURE Jingles.
Part of the Belgian NGroup (Nostalgie, Nostalgie+ and NRJ), Chérie is a digital radio station launched online in 2015 and on DAB+ in 2019. It’s the cousin of Chérie FM in France with a specific strategy and positioning for the Belgian radio market.
Chill, smooth and easy-listening, Cherie’s musical programming is tailor-made for young adults between 25 and 45 who want to slow down the rushy rhythm of their lives. Reflected in their slogan Chérir la vie en Musique (Cherishing Life in Music).
Brand & format promise
“As a pop-soft format, we aim to conciliate this relaxing feeling to new music trends, which PURE Jingles has perfectly understood”, brand manager Lydwine Derny says. “It’s also very important to us that our brand & format promise is being translated through our imaging. PURE’s sound design is a huge part of our station’s identity.”
“They have worked on the basis of inspirational tracks and made very good creative propositions. The team knows very well what it’s doing, is always looking forward to feedback and deals with it fast and easily. We were also invited to attend the vocal session, which has been a great pleasure. Efficient in a relaxed atmosphere.”
From their state-of-the-art studios and headquarters in Haarlem, The Netherlands, to media devices in Europe and across the world, Top Format’s top notch production works are delivered and heard with just one purpose in mind, designing the finest audio for media companies and for listeners to enjoy.
This dedication for sound design is reflected with their investment in industry standard editing and recording studios, with emphasis on well roundedness and inclusivity as seen in this video of the Top Format Productions Haarlem headquarters launched during RadioDays 2022 in Malmö Sweden.
The new Hot AC jingles for the Norwegian chain of radio stations, Lokalradioene, are now on the air.
In all Norwegian regions, this packages completes the music format and strong audio branding for Lokalradioene, in a tailored sound: completely made in house at Top Format.
And the new custom package for the biggest Regional radio station Omrop Fryslân, is also playing on air. This custom made jingle package contains over 20 main cuts.
I Love Rock ’n’ Roll! One of the songs expressing exactly what RTL 2 stands for: the best Pop-Rock of yesterday & today. They just received another batch of jingles to fit the core of the format while reinforcing a modern image.
PURE’s client relation manager Thomas Giger explains: “Playing the greatest hits of all time means that the overall music composition on the station is largely constant. Our goal is to surround these timeless classics with a sound that naturally fits the music played, but which at the same time keeps the radio station in the present. A contemporary sound creates a timeless brand – just like the music it features.”
Transitions
The general rules of radio programming apply to any radio format, so also to Pop Rock AC: “Flow remains to be a key element to achieve long Time Spent Listening, which helps maintain a strong market share. Transitioning from song to song, every segue needs to be flawless. That’s why also this update covers several transitions in tempo and/or intensity. It gives the presenters more tools to work with.”
Magic
RTL 2’s production director and assistant program director, Christian Reynaud, adds: “We work since almost 10 years now with the dedicated team of PURE Jingles. Since we began, it’s been a constant evolution of the RTL 2 colour and spirit. A wonderful co-creation. Every year, a new adventure. Always exciting, always inspiring. This new package is once again an evolution; a rebirth of our radio. It’s a Kind of Magic.”
100% NL has completely renewed its audio branding with PURE Jingles. Positive sounding AC jingles, matching ‘the best music of the Netherlands’ as the station’s positioning says.
“In order to keep up with new music trends, we want to regularly update the jingles,” says Herbert Visser. Together with Carlo de Boer, he’s managing Dutch commercial radio operator RadioCorp. “In November, PURE Jingles already contributed to the launch of our soft-pop station Sunlite. The result of that good collaboration made them the logical choice for us to also restyle our flagship.” Over 1 million listeners tune in to 100% NL every week.
Strategy “One of the most important things you hear on a station is the jingle package,” radio director Martijn Zuurveen explains. “Sound design creates the recognisability and a nice feeling that you want to listen to. Completely matching with the target group of young families that we reach. Our sonic branding supports the program & music strategy. Especially in his time, where ‘Nederpop’ (Dutch Pop) is loved.”
Result
“It is always a great and beautiful moment to renew our jingles”, radio coordinator Raoul Schram adds. He supervised the project on behalf of 100% NL. “After the initial briefing, we were able to provide suggestions for perfections. PURE Jingles handles feedback very well and has 20 years of experience. They know what they are talking about and that is a great way of working. And they always deliver quality. We now also have the best jingles in the Netherlands.”
Capital of Media presents ‘My Radio 2022’, a fresh Modern AC package that brings a smile to the sound of your radio station.
Created with the authentic style of jingles, complimented with today’s audio engineering and effects.
My Radio 2022 contains 15 cuts including a Top of Hour, news, weather, traffic and 10 IDs.
Capital of Media helps brands, radio and television stations/programs develop and deliver audio in any way imaginable.
Their work can be heard every day on national, regional and local stations and on every popular podcast platform.
Capital of Media has a team of 10 members and a permanent team of freelancers who do one thing every day: making #audioforpeoplewholoveaudio in the broadest sense of the word.
Pors Impact Creative produces jingles, commercials and voice-over projects. Situated in Geldrop, the Netherlands, they can deliver in any language, throughout the world. https://www.pors.nl/
SOB Audio Imaging shared a preview to a new AC jingle package masterpiece they are working on for AC station Radio Gelderland.
We’ve been working hard with a bunch of great people on the massive new jingle package for Dutch public AC station Radio Gelderland. Friendly, uplifting jingles with a fresh and still familiar sound that fits perfectly with the station’s Nostalgia/AC playlist.
SOB Audio Imaging Team
SOB AUDIO IMAGING continues to soar high as the top choice for audio and music production in Europe and around the world.
Clients include radio & TV stations all over Europe, advertising agencies, commercial production companies, advertisers, broadcast consultants and record companies. Notable clients include Apple Inc, Samsung, ATAG, Heineken, Mentos, HP, Hasbro, Europa 2 and NPO Radio 5.
Radio Station ID Jingles
SOB Audio Imaging provides station ID jingles for radio and tv stations all over Europe – and beyond!
They have produced jingle packages for stations in countries like Germany, Norway, Australia, Denmark, The Netherlands, Belgium, Spain, Italy, Portugal, Russia, Switzerland, Iceland, Greece, Ukraine, Thailand and Jordan. And they can either create tailor-made custom jingles for you or use existing (syndicated) jingle packages that you can choose from.
Listen to more jingle packages in different radio station formats from the SOB Audio Imaging website, https://www.sob.nl
Introducing TRIL for AC & Modern AC, the next step in the company’s voluminous and and ever-growing radio imaging library.
“From the beginning of TRIL in 2013, it has always been about not dropping as much audio as possible, but the highest quality audio. No assembly line productions with us. Great to see that more than 100 Hot AC & CHR formatted stations worldwide have TRIL on air. Now we’ve added AC & Modern AC too” says creative director Anthony Timmers.
“We also introduced a new category: the multi-deployable Artist Claimers, with these production elements the biggest artists of your playlist become even more part of your radio station.”
TRIL is created for radio imaging producers that can use some help in their production scheme. Started as an FX library, it has grown into a continuously updated imaging library for CHR/Hot AC formats and as of today: AC/Modern AC.
TRIL is as diverse as today’s pop playlists and has everything you need in radio imaging. Music intensive power-packed and updated constantly: branded intros, sweepers, artist claimers, top of hours, out of breaks, workparts, promoters, drops, next generation FX, drones and more!
TRIL can be heard on major brands from Canada to the Fiji Islands on stations such as Virgin Radio, NRJ, Radio 538, CHUM FM and TOPradio.
Get your test drive today via: capitalofmedia.com, Orbyt Media and Radio Express.
AudioSweets ID are proud to announce the latest jingle package for Aberdeen’s Original 106. The custom package contains a 7-cut jingle suite and full Utilities pack. This latest package has a mainstream pop feel that really reflects the current sound of the station, and can blend seamlessly with playlisted artists such as The 1975, Blossoms & Dua Lipa.
Craig Lumsden, Programme Controller at Original 106 said,
“We were looking for an imaging refresh to work alongside our more mainstream sound whilst keeping the familiar feel of the station. Simon and the team at AudioSweets came up trumps with this package that keeps our sonic logo but with a fresher feel. The guys guided us through the process from start to finish and gave us a first-class service that I can’t recommend enough!”.
Listen to the entirety of the Original 106 2022 Jingle Package here:
Sweden’s AC radio powerhouse Mix Megapol, positioned as Den Perfekta Mixen (The Perfect Mix), recently upgraded its package with custom jingles.
Bauer Media is Europe’s biggest privately-owned broadcaster and Bauer Media Audio in Sweden owns over 60% of the commercial market. Their biggest national station is Mix Megapol, offering a variety format with music from the 80’s up to today. And the station has not just one, but two big morning shows!
Next to one broadcasting from the capital city Stockholm, there’s one airing from the second-biggest city; Gothenburg. The first is hosted by Gry Forssell, well established as one of the most popular television presenters in the country, but now primarily a radio star after 17 years at Mix Megapol.
She teams up with three co-hosts and a number of friends appearing on the show regularly. All are well-known and appreciated celebrities, ranging from comedians to artists and even politicians. The regional Gothenburg show has been on the air for 26 years, and is immensely popular on Sweden’s west coast.
“For Mix Megapol, it’s important that our imaging fits all the various music styles and enhances the mainstream sound. That’s has a positive, warm & modern vibe, yet not too edgy. We’ve wanted the positive sound from a jingle choir”, says Thomas Hansen, Bauer Media Audio Sweden’s production manager.
“PURE Jingles managed to get that for us. Our jingles sound warm and natural, and match the rest of our imaging perfectly. This latest package of custom jingles sounds wonderful. We’ve had quite specific ideas of how to refresh & incorporate our audio logo, which is one of the longest ever! The producers at PURE really came through.” The jingles for Mix Megapol can be found in the PURE Jingles showcase, visit www.PUREJingles.com
Pors Impact Creative announced the release of its newest jingle package for Magic FM.
Magic FM is heard everywhere in the Netherlands .
Magic FM’s Marcel de Vries says, “Pop, soul and disco. A bit retro but especially contemporary. The collaboration with Pors Impact Creative is very nice. You feel the passion for music and radio, magical! “.
From Director Nico Silvius, “I’m very proud! We notice that a lot of listeners already know about our station . In addition to providing them with the best music, we also want to treat them to the most beautiful sounds. Very mature, modern but especially fitting for Magic FM! “.
Listen to a compilation of the new imaging here www.pors.nl
Australia’s most listened to radio network Nova has partnered with London’s Wisebuddah to launch a brand-new station sound.
Airing to over 3.6 million listeners across five stations (Sydney, Melbourne, Brisbane, Perth and Adelaide), Nova’s new package sees Wisebuddah create a new sonic logo for the network, alongside ten main IDs and Information Elements. The IDs are tailored and re-imagined pieces from various Wisebuddah packages from around world radio, all crafted to give a unique sound to the Nova network.
The new sound will air alongside imager CHR, Wisebuddah’s sister company which has just announced a huge rebrand.
Wisebuddah’s Managing Director, Phil Tozer, said: “Producing this new sound is a real honour for us. Nova is one of the most recognised radio brands in the world and so to partner with Dan and the rest of the Nova team has been a privilege. We evolved our sound to produce a package which fits alongside a bright, feelgood playlist and we’re proud to now be heard by millions of listeners around Australia.”
Nova’s Group Imaging Director, Dan Pearson, added: “We needed a new sound which set us apart from the competition whilst also sounding big, bold and completely unique. Wisebuddah gave us exactly that. The music and vocal production is industry leading and it’s been a really creative journey from the briefing right through to delivery. Wisebuddah makes Nova sound feelgood! ”
Head to www.wisebuddah.com to hear the full Nova package along with Wisebuddah’s latest work for Radio 538 (The Netherlands), Hitradio Ö3 (Austria), Sky Radio (The Netherlands) and BBC Radio 2 (UK).
Pors Impact Creative announced the release of new jingles for Radio Westerwolde.
For the 4th time Pors Impact Creative produced a completely new package for Radio Westerwolde. Listen to the complete package at www.pors.nl
Pors Impact Creative produces jingles, commercials and voice-over projects. Situated in Geldrop, the Netherlands, they can deliver in any language, throughout the world. https://www.pors.nl/
Edgy, punchy, and full of character – that’s the sound that BRANDY has created for VIRAGE Radio in France. The 10 custom-produced instrumental tracks make the station instantly recognizable.
Part of Espace Groupe in France, Virage Radio’s unique format combines a strong selection of rock with distinctive, unconventional electro.
The Brandy team was challenged to develop sonic branding that goes beyond the playlist and announces what the station stands for. “Virage clearly wants more than the obvious sweeps: sound effects and voice-over,” says Tom Van der Biest, Brandy’s Creative Director. “The Virage package is a catchy combination of electronic and acoustic elements. It’s edgy, recognizable and musical. Moreover, it was great to be able to sink our teeth into music that is less common in radio imaging. This out-of-the-ordinary package was really cool to produce!”
Brandy created an instrumental logo that forms the foundation for the IDs.The basic package consists of 10 tracks that can be easily adapted for other stations with a similar format and 100% personalized with the station voice. The sonic logo can be customized and is a great tool to use in liners and sweepers.
AudioSweets ID are proud to announce the latest jingle package for Aberdeen’s Original 106. A custom package consisting of a 7- cut jingle suite and full Utilities pack.
Craig Lumsden, Programme Controller said: ‘We were looking for an imaging refresh to work alongside our more mainstream sound whilst keeping the familiar feel of the station. Simon and the team at AudioSweets came up trumps with this package that keeps our sonic logo but with a fresher feel. The guys guided us through the process from start to finish and gave us a first-class service that I can’t recommend enough!‘
Simon Prentice, Marketing Director of AudioSweets added ‘We’ve really enjoyed working closely with Original, and as the station sound has evolved, so have the packages! We’ve worked hard to ensure that this latest package has a mainstream pop feel that really reflects the current sound of the station, and can blend seamlessly with playlisted artists such as The 1975, Blossoms & Dua Lipa.’
The station is also signed up to full access of Pick’N’Mix, the imaging library of constantly updating library of beds, imaging effects and tools, used by 100s of stations and producers around the world.
To hear all the imaging and jingle demos and the cuts from this package in full, click www.audiosweets.com/asID/
A year after its restyling, the Belgian AC station JOE has enlarged its jingle package with 6 new tracks that have been produced by BRANDY Jingles from Brussels. The package is an example of how sonic branding that fits perfectly between the biggest hits from the past 50 years also sounds current.
This summer, JOE launched a preview of the new styling. Half of the package was remixed in special summer versions of the new jingles. Along with 3 other tracks, they are now also on air in their ‘regular’ versions for the new radio season.
The jingles are a perfect addition to ‘JOE Your Greatest Hits All the Way’ – the package that went on air exactly one year ago. The energetic sound of the basic package has been expanded with several softer cuts. Moreover, the references to the music of the 80s make the package match perfectly with the vibe of today’s hits.
The 2nd commercial radio station in Dutch-speaking Belgium, JOE focuses on an adult audience and programs both recent hits and classics.
Along with Qmusic, JOE is part of the DPG Media media group, which also owns the various VTM TV stations and Het Laatste Nieuws, Belgium’s largest newspaper.
Brandy is a European consultancy and production company, based in Brussels, specialising in on-air branding for media companies, for more info visit www.brandy-jingles.com
The Netherlands’ no.1 non-stop music station, Sky Radio, has launched their brand new station sound, teaming up once again with Wisebuddah.
The Talpa owned station commissioned a package made up of 14 new bespoke station IDs, plus new Top of the Hour sequences and sings for tailored Sky Radio programming, including Sky Love Songs.
Extending their long-running partnership, the new package is the most expansive station-wide jingle overhaul for Sky Radio since 2017; which was also created by Wisebuddah.
Wisebuddah Composer, Marc Vickers, added: “It’s always an honour to work with the team at Sky Radio. Their vision is always clear, to walk the line between innovation and retaining the familiar melody and positivity that Sky Radio is famous for. It was a hugely enjoyable project, and hopefully we have achieved this again for 2021.”
Wisebuddah’s Managing Director, Phil Tozer, added: “Sky Radio is quite rightly known as the feel-good station, and this is a package that feels like the perfect handshake between that sentiment and an equally feel-good sound. Bright, poppy music and vocals to match, it’s another chapter in our collaboration with Sky Radio that we can’t wait to hear on air. ”
Sky Radio’s Station Director, Uunco Cerfontaine, added: “It is always a great pleasure to work with Marc Vickers and our in-house production team to produce the perfect jingle package for our station. This new jingle package expresses exactly where Sky Radio stands for; The Feel Good Station that plays non-stop music with a Modern AC format. And because we are a non-stop music station the jingles are essential to give the station it’s personality and keeps the music flow going”.
Head to www.wisebuddah.com to hear the full Sky Radio package along with Wisebuddah’s latest work for Radio 538 (The Netherlands), Hitradio Ö3 (Austria), Planet Radio (Germany) and BBC Radio 2 (UK).
Metropolitan, recognizable, and positive – that’s how you can describe Metropolys’ sonic identity. The 6 new Brandy jingles make the station’s imaging 100% up to date. The tracks were selected from the Kick catalogue, which is constantly being expanded and forms the basis for the branding of radio stations around the world.
Brandy Jingles has been Metropolys’ (France) imaging partner for 12 years now. The station draws the basis of its styling from the Kick series – Brandy’s most extensive catalogue of contemporary, musical jingles that also fit into a wide-spanning playlist. And that last advantage is precisely one of the hallmarks of Metropolys, which programs both current hits as well as classics from Kool & the Gang or Depeche Mode.
Metropolys prefers distinctly female vocals that give the station instant recognisability and distinguishes it from its colleagues.
Metropolys serves the north of France (les Hauts de la France) with a one-of-a-kind musical format that is a mix of recent hits and an exquisite selection of groovy classics from the past 30 years. The station is the market leader among independent radio stations in the metropolitan area of Lille.
One of Germany’s most listened to stations SWR1 has commissioned a brand-new sound from London’s Wisebuddah.
The SWR1 brand, which has individual stations for each state of Baden-Württemberg and Rheinland-Pfalz (broadcasting from Stuttgart and Mainz respectively), attracts nearly two million listeners per day, and plays the greatest pop and rock hits from the last 40 years – with a particular focus on the 80s.
The new Wisebuddah package is a complete overhaul of SWR1’s previous sound and features close to 50 bespoke compositions – comprising an abundant 30 Transition IDs, along with brand-new Show Openers and a full Information Suite.
Regina Beck, Head of SWR1 Baden-Württemberg & Prof. Roland Welling, Head of SWR1 Rheinland-Pfalz, said: “The sound design fits like a perfect English tailor-made suit for SWR1. The compositions are modern, contemporary and absolutely coherent! We are thrilled with the creative, professional and uncomplicated collaboration with Wisebuddah”.
Wisebuddah’s Managing Director, Phil Tozer, said: “This has been one of the most expansive projects we have ever undertaken, so watching it all fall into place has been really rewarding. The recording landscape has changed significantly since our first meeting back in 2019, so I’m proud of how the entire team has adapted to deliver a comprehensive new sound alongside the super-talented team at SWR1.”Check out the Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France) at www.wisebuddah.com.
AudioSweets ID is proud to announce the new A/C jingle package for Oxfordshire’s Get Radio. The launch package consists of resings from our latest Manx Radio package plus a station song, pushing the localness of Get Radio.
Rich Smith, Controller of Programming at Get Radio said “The service and sound of the AudioSweets package not only makes Get Radio stand out but the team delivered swift, quality results- Simon and the team are a pleasure to work with”.
Simon Prentice, Marketing Director of AudioSweets added “This Manx Radio package has proved really popular, so it was great to work with the guys at Get Radio on the resing. As this was a launch package, we knew the importance of getting the right station sound. These cuts sound great and it’s really good to hear them on air across Oxfordshire.”
AudioSweets ID jingle packages are available in all territories and resings of packages in most markets. Visit AudioSweets.com now to hear more and contact Simon and the team to find out what AudioSweets can do for you station sound.
Softees Vol. 4 – smooth elements to add magic to your station or show imaging from ASX
Kill the noise, as sometimes we need something a little lighter – this is latest release from AudioSweets popular ASX Softees collection, Softees Vol. 4
A suite of over 230 lite radio imaging elements to bring a smooth and soft feel to your station sound!
The renowned producer of Softees Vol. 4, works across multiple household name radio brands in the US, Europe and around the world.
Warm up your Lite A/C sound with over 200 of the softest imaging elements including artist drops, sound design, music imagers & beds!
From the same production team as AudioSweets, ASX is a buyout imaging production library available to every station and producer, no matter how big or small. The service is created for radio producers by radio producers – with useful elements and work parts, allowing users to make some sweet radio whilst saving time and money. The complete ASX collection is also available for instant download at https://www.audiosweets.com/asx. Sign up to become a member of AudioSweets.com to manage your bought content and receive exclusive discounts.
JOE ALL THE WAY: GREATEST IMAGING FOR THE GREATEST HITS
The Belgian AC station JOE sounds brand new. BRANDY Jingles (Brussels) created the sonic branding: an extensive jingle package that builds on the ‘Joe All the Way’ musical theme while reflecting Joe’s musical promise ‘Your Greatest Hits’ even better than before. The result is a contemporary package that fits with the greatest hits of the past 50 years, but, at the same time, makes a strong connection to the sound of today.
The sound that Brandy has created for Joe breathes positivity and goes with the station’s very wide and eclectic selection of musical styles: rock by the Stones to disco by the Bee Gees, new wave by The Cure to Latino pop by Shakira, ballads by Céline Dion to electro dance by Daft Punk, to the hits from today’s charts.
“The contemporary touch was very important in the production,” says Tom Van der Biest, Creative Director at Brandy. “Joe plays a lot of classics but chooses to sound like a station that is very close to what is happening right here and now. In addition, the jingles give the station its own unique and instantly recognizable sound. That’s sonic radio branding at its very best.”
Feel-good Classic Hits jingle anthems full of the iconic sounds of the 70s, 80s and 90s. An instantly memorable sonic logo paired with a vibrant group vocal will have listeners singing your station name right along with the hits you play.
AudioSweets ID is proud to announce the new custom A/C jingle package, the second for Manx Radio. A large 23 cut contemporary A/C jingle suite, covering the diverse output of the station and bringing a modern sound to the national public service broadcaster of the Isle Of Man.
The package contains live string overdubs and a gospel choir on a number of cuts and included in the vocal mix was Manx singer, and Manx Radio presenter, Christy DeHaven.
“The team at AudioSweets were excellent to work with. The level of creativity they bring to a project really helped turn our overall future vision for a refreshed and dynamic Manx Radio into a tangible sound and image. The finished product not only meets our expectations, but far exceeds them!”
Alex Brindley, Controller of Programming and Content at Manx Radio
“We’ve worked closely with the guys at Manx Radio on this new package. It was a great challenge to bring a new, contemporary sound to the station, whilst also giving it the gravitas and trust you would expect from a national public service broadcaster. We knew what Alex and the team at Manx wanted and I think we’ve come up with a great solution to extend their reach and audience.”
LEO Middelsé is the station for the Leeuwarden region. Sonic Spring produced custom made jingles that perfectly fit AC, HOT-AC or news radio. Listen to the demo
SONIC SPRING is the boutique jingle company. Jingles and imaging for stations and brands that want to break away from the herd. The company is founded by Maurice Verschuuren with over 15 years or experience with the world’s industry leaders. Spring has arrived to the jingle world. Hear more at www.sonicspring.eu.
Other news:
Korean Actor Resigns as On Air Host at SBS Love FM
On the September 8, 2020, SBS Love FM (103.5) announced that actor So Yi-hyun will withdraw from her position as on air host for “This is So Yi-hyun” radio show.
Hyun delivered the news herself live on air at SBS Radio Love FM during its September 7 broadcast.
“I am sorry, but I think I should put it down for a while.”
“Please understand with your open heart and ask for your support and encouragement”, says Hyun.
She added, “I will show you a better image as an actor.”
The actor will be officially be resigned from the station on September 16.
ReelWorld, world’s leading radio jingle, production and branding company has launched this month the brand new Soft AC jingle package for The Breeze 106.1 WISX FM.
Today’s Soft AC may be relaxing but it’s definitely not sleepy. Designed to pair seamlessly with a wide range of soft favorites, these vibrant and uplifting jingles will make your listeners feel good and your AC station sound great!
Soft AC spans multiple decades, styles and instrumentation. ReelWorld found a way to blend them all without sounding dated. In fact, they created a package that’s perfect for our brand and smooth enough to transition into even the slowest ballads. They really exceeded our expectations!
Brian Check, Program Director WISX-FM
The Breeze package contains 8 core themes, two morning show themes, top of hour, holiday theme, weather, news and traffic. It also comes with multiple mixes of every theme, instrumentals, vocals, production beds and logo workparts.
The new sound of Heart 2020 from ReelWorld as heard on-air with added imaging elements! Perfectly paired with the songs on Heart’s feel-good playlist, these new themes will help your station sound bang up to date. These themes work perfectly alongside the Heart 2019 jingles, or as a standalone solution.
In other news, starting from 17 July 2020, the Radio Kiss Kiss summer Kiss Kiss Play Summer 2020 compilation is available for purchase, also on Amazon.it . The playlist includes some of the most successful national and international hits of summer 2020, such as Baby K and Chiara Ferragni, Boomdabash and Alessandra Amoroso, Aiello, Giusy & Elettra, Tiziano Ferro and Jovanotti, Fedez, Lady Gaga and Ariana Grande, Billie Eilish , The Weekend and many others.
Through this partnership, explains a note, Amazon and Radio Kiss Kiss join forces to give a special return among the school desks to some lucky Italian students: part of the proceeds from the sale of the compilation on Amazon.it will in fact be donated to three schools located in the areas adjacent to three Amazon sorting depots in Italy for the creation of Stem laboratories. By purchasing the Kiss Kiss Play Summer 2020 on the Amazon marketplace, customers will support the charity initiative and, with a symbolic gesture, will wish a good return to class in September to Italian students, who have had to start from the Covid-19 pandemic follow lessons remotely.
“As part of our commitment to supporting the communities where Amazon employees live and work, we are proud to partner with Radio Kiss Kiss for this special initiative in support of the digitization of Italian schools,” said Gabriele Sigismondi, Amazon CEO Logistics in Italy. “In this way we hope to wish all the students of the schools involved a happy return to class. In recent months, we have carried out several projects to offer innovative solutions to support teachers and students who have suddenly had to try their hand at the world of distance learning “.
Lucia Niespolo, president of the Board of Cn Media (Radio Kiss Kiss) commented: “We are happy that Amazon has readily accepted our invitation to this project linked to the purchase of our summer compilation, the Kiss Kiss Play Summer 2020. Radio Kiss Kiss like Amazon, it knows how important it is to invest in the training of young people and the digitalization of the Italian school. A school in step with the times, smart and digital, is a goal to be achieved in the shortest possible time, we project ourselves into the school of the future, for this reason, before the start of the school year, together with our Amazon friends we will deliver three Italian schools 3 Stem laboratories that will allow the teaching staff of the respective 3 schools to improve distance learning with their students.
The drivers of the delivery service providers, with the support of the Radio Kiss Kiss speakers, will soon leave for the three institutes located in three secret locations that will be revealed in the coming weeks. All updates on the project will be published in the next few days on the social channels of Amazon.it and Radio Kiss Kiss.
This initiative develops within a wider commitment undertaken by Amazon to support the communities in which its employees live and work, thanks to the activity of the Amazon territorial committees in the community. For example, during the health crisis Amazon has carried out numerous projects to support bodies, institutions and organizations on the front lines in the fight against Covid-19, such as the Civil Protection, the Italian Red Cross and the Food Bank of Lombardy. In addition, during the lockdown, Amazon organized free webinars related to Stem issues dedicated to teachers from all over Italy, to provide them with innovative tools to be used in distance learning.
Amazon’s commitment to training and the dissemination of technological knowledge also includes the ‘Amazon Innovation Award’ initiative: launched in 2016, the contest involves three of the most prestigious Italian universities, the Politecnico di Milano, the Politecnico di Torino and the University of Rome Tor Vergata, and invites students to propose innovative ideas to optimize Amazon’s logistics activities. Starting from last year, some European universities can also participate in the Amazon Innovation Awards.
