Radio 2 Enters Into New Partnership With Brandy
Belgian market leader, RADIO 2, is working with BRANDY again. The station has faced its most massive makeover in over a decade. And now the station wants to reflect better being a part of the public broadcaster VRT. The station got a new slogan and wants to be connected with a more contemporary form of radio. Brandy was asked to produce an extensive jingle package including show starts, flow jingles, beds and a series of service elements.
The challenge for Radio 2 was big and probably a bold move. The addition of “VRT” to the logo means the station is embarking on a new path. Radio 2 wants to break new ground in terms of sound to improve its alignment with contemporary music production and better meet the changing expectations of the listener. The broadcaster used a European competition to find a partner who could translate these strategic choices into efficient sonic branding.
Bart De Raes, Imaging Director Radio 2: “It’s a big change. Thankfully, the whole team is very enthusiastic about the new station sound. It’s fresh and innovative while still being familiar to the listener. The most heard reaction from the Radio 2 presenters and producers is that the jingles give their programmes a fresh, cool sound. This adds a new dimension to Radio 2”.
“It is an honour for our consultants and producers to fulfil such an important assignment,” says Diederik Decraene, Managing Director at Brandy. “We know the station very well and are happy to pick up the Radio 2 thread again and support Bart and the imaging team. The result is a contemporary jingle package that fits the ear very well yet is sufficiently distinctive compared to commercial broadcasters. After all, Radio 2 was explicit about this”.
Here’s how it sounds: https://on.soundcloud.com/h4Fuu