The most recent episode of the podcast Sound, Sobriety & Success, hosted by rock writer Matt Pinfield and featuring Grammy-winning Rock & Roll Hall of Fame inductee Matt Sorum, drummer for legendary rock groups Guns N’ Roses, The Cult, and Velvet Revolver, has been made available, according to Benztown + McVay Media Podcast Networks. Sorum talks about his transition from drug smuggler to rock star in the new episode and tells tales of the highs and lows of his professional life, touring, and settling down to start a family. You can now hear Sound, Sobriety & Success at:
As the host of Westwood One’s rock radio program, “Flashback,” Pinfield, a former MTV host who has been a mainstay in the music industry for 3 decades, can presently be heard on hundreds of radio channels across the country. With some assistance from his friends, Pinfield has been making progress on the road to recovery. Pinfield opens up about his sobriety experience in his motivational podcast Sound, Sobriety & Success and speaks with people from all walks of life who have reached their lowest points and are recovering from addiction.
Sobriety Awareness Month is in September. If you or someone you know is suffering from addiction, MusiCares runs a Mental Health and Addiction Recovery Program that acknowledges the issues particular to music practitioners at any stage of their careers and provides qualified individuals with resources and financial aid for psychotherapy, mentoring, and psychiatric costs, inpatient and outpatient treatment, detox, and sober living costs.
For more information, contact Susan Aksu, Benztown + McVay Media Podcast Networks, firstname.lastname@example.org.
Two new episodes of “Chachi Loves Everybody,” a unique podcast produced by Benztown and featuring Benztown President and audio brand builder Dave “Chachi” Denes, have been made accessible as of today, according to Benztown, a global leader in radio imaging, voiceover, programming, and jingles. The new episodes contain Chachi’s recent conversations from Benztown’s Los Angeles studios with Christine Nagy, Co-Host of “Cubby and Christine Mornings” on 106.7 LITE FM/WLTW in New York City, and Jake Kaplan, Director of Imaging and Sound Design, Audacy, Inc.
In “Chachi Loves Everybody,” Denes, also known as “Chachi,” sits down for open dialogue with radio’s icons, master brand builders, rising creators, and innovators in the developing audio arena, sharing the real tales behind their experiences.
In Jake Kaplan’s podcast episode, Jake tells Chachi how he progressed from taking calls at a nearby Seattle studio to being one of the most important sound designers in the field today. Additionally, he talks about working with Kevin Weatherly, Dave Richards, and Lisa Worden, moving to Los Angeles on a whim to work at renowned radio stations like KROQ, JACK-FM, and 97.1 AMP Radio, and what it was like to run the backstage operations for the first radio festival events.
Christine Nagy talks candidly about what it was like to watch 9/11 live from New York City’s Z100 morning show during Chachi’s interview with Christine Nagy. She also discusses how working with Martha Stewart on Sirius XM manifested, how her relationship with the famous Paul “Cubby” Bryant helped define her on-air style, and her impending acting endeavors with Chachi.
Available now on Spotify, TuneIn, Apple Podcasts, Google Podcasts, and other podcast platforms is “Chachi Loves Everybody.”
Benztown + McVay Media Podcast Networks announces that it has launched a new podcast today, Sound, Sobriety & Success, hosted by Matt Pinfield, renowned Rock journalist, national television and radio personality, and music executive. The former MTV host – currently heard on hundreds of radio stations across the country as host of Westwood One’s Rock radio show, “Flashback” – has been a fixture in the music scene for three decades and has been on the road to recovery along the way, with a little help from his friends. Vocal about his sobriety journey, Pinfield talks to people from all walks of life who have hit rock bottom and are finding their way back from addiction in this inspiring podcast. Kicking off the Sound, Sobriety & Success podcast are Pinfield’s guests Jeff Jampol, Dr. Drew Pinsky, and Shireen Janti, with upcoming episodes to feature Matt Sorum, drummer for Guns N’ Roses and Velvet Revolver, and sports agent Leigh Steinberg.
Matt Pinfield, Host of Sound, Sobriety & Success, said: “Living clean and sober is a beautiful gift for those of us who have struggled with addiction. Through this podcast, I am grateful to share the success stories of people in recovery to help others fight and understand their battles with alcoholism and addiction. I want to help people identify similarities in others’ stories to understand how they have successfully made their life changes.” He added: “This podcast is a natural for me, as I have been transparent about my own struggles and journey in recovery and how it has completely changed my life for the better. I think this podcast is a great way to be of service through storytelling – sharing the faith, strength and hope that many of my contemporaries and friends have experienced.”
Pinfield explained: “The success we are speaking to in Sound, Sobriety & Success is not financial, but success in living your life in a manner that moves you forward in a positive direction. It is important that we let people who are struggling know that they can do it and are not alone. Through the experiences of others, they can become their own architects in a new design for life – a life that is about progress, not perfection.”
Dave “Chachi” Denes, Producer and Co-Founder, Benztown + McVay Podcast Networks, commented: “The Sound, Sobriety & Success podcast is all about open and honest discussions about recovery and addiction, and offers raw and unfiltered information and insight, paired with deep empathy, compassion and support to anyone living with addiction and trying to turn their lives around. As producer of Matt’s successful Rock radio show, “Flashback”, nationally syndicated by Westwood One, we are proud to produce this inspiring new podcast that takes listeners on the journey to sobriety and brings light to a topic often cloaked in darkness.”
Jeff Jampol is a Grammy-winning and Emmy-nominated producer who serves as the CEO of JAM, Inc, managing well-known bands, artists, and their estates. Jampol is also a longtime outspoken advocate on the power of sobriety and has played an important part in Pinfield’s own recovery. They discuss their mutual love for rock music, advice for those who are seeking recovery, and the biggest misconceptions about addiction.
Dr. Drew Pinsky, known nationally as “Dr. Drew,” has been a ubiquitous fixture both on television and radio for the entirety of his multifaceted career. Passionate about treating addicts and helping them live sober lives, Dr. Drew was a vital part of the team that helped Matt Pinfield with his own recovery. Listen as longtime friends Matt and Dr. Drew delve into the myths and misunderstandings of addiction to erase the stigma behind it and shine a light on realistic paths to recovery.
Shireen Janti is the Senior Director of Mental Health & Addiction Services at MusiCares and helps to provide mental health and addiction recovery to music professionals. As a former addict who has long been in recovery, Shireen seeks to help others who are struggling and is an advocate for women who are stuck in unsafe or unhealthy situations. Matt speaks with Shireen about their shared love for the entertainment business, music, and giving back to those who are in need.
For more information, contact Susan Aksu, Benztown + McVay Media Podcast Networks, email@example.com, 818.842.4600.
Soundsquatch is music and FX for radio, podcasts and video – the sound you’re looking for actually exists! Launched this week, Soundsquatch comes in three offerings, Soundsquatch Startup Pack for $9.99 usd, Soundsquatch Unlimited for $49.99 usd and Trial Package for $1.99 usd.
Soundsquatch Unlimited $49.99
The Soundsquatch Unlimited packages covering everything. Get the sound you need for all your radio, podcast, and video projects without worrying about copyright issues!
The Professional Plan – $49.99/Month or $299.99 per year.
1000’s of new tracks per year
Wide variety of styles, and genres
Up to 1/2 page FREE voiceover per month
Custom elements by request. If they don’t have it, Ian will make it for you!
Soundsquatch Startup Pack $9.99 – is perfect if you are a student, or college radio station that would like to use their products in non-commercial or monetized manner.
Trial Package $1.99 – gives you 99 tracks of royalty free music & sound effects for just $1.99. Use them in radio, podcast, and video projects without worrying about copyright issues.
Drawing on over 25 years of experience branding the world’s most influential radio stations, ReelWorld and sister company Reel2Media announce the launch of a new sonic and musical brand identity for Bloomberg Television and Radio.
Created by ReelWorld co-founder/Reel2Media Music Director Erik Huber and his Seattle-based production team, the comprehensive package consists of more than 50 unique musical themes – anchored to a memorable two-note sonic logo – that unify the Bloomberg Television, Radio and Digital platforms under a single sonic identity.
“This is a monumental achievement and a proud moment for our company,” said ReelWorld CEO/Reel2Media Chairman Mike Thomas.
“To be entrusted with the task of crafting a new audio signature for a brand as significant as Bloomberg is testament to the credibility we’ve built as the radio industry’s sonic branding leader. Our work for Bloomberg marks the dawn of a new era of content creation for us and I’m excited to grow our media branding portfolio.”
ReelWorld & Reel2Media created a comprehensive suite of musical themes and visual brand identity workparts for Bloomberg Television’s roster of shows. An accompanying collection of radio-centric themes and workparts was produced for Bloomberg Radio, including themes for top of hour, traffic, weather and sports segments, Business Flash updates and breaking news.
Sing My Number turns any phone number into a catchy, memorable song that kids can call on for help
Reel2Media, part of ReelWorld – global leader in radio station identification jingles and production services, has released a new Amazon Alexa Skill ‘Sing My Number’.
Reel2Media, which specializes in digital, on demand audio content, and sonic branding, explains that this new Alexa Skill enables people to create songs with billions of possible different versions.
The new skill creates a personalized song to help families remember important phone numbers, and can serve up one of over a billion different permutations within seconds.
The idea works just like the magic of jingles. The recall power is just simply unmatched.
Designed for parents with children either too young to own a phone, or who find themselves in an emergency situation without one, Sing My Number turns any phone number into a catchy, memorable song that kids can call on for help.
Talking about the inspiration behind the skill, Reel2Media co-founder Anthony Gay said: “It’s a parent’s worst nightmare when a child goes missing, however briefly, and it’s a nightmare that’s only made worse when they don’t have a phone. Today anyone can access hundreds of phone numbers with just a few taps of a screen but can you remember any of them? It’s all too easy to forget the importance of teaching essential numbers to our children should they need them in an emergency.”
Sing My Number is the second family focused skill from Reel2Media, following the successful launch of Yak Talk Back! in April 2020. Sing My Number is both a standalone skill and an extension to Yak Talk Back! as the Yak character hosts the experience.
Fellow co-founder Mike Thomas added: “As a parent, it’s reassuring to know my kids have a way to contact me in an emergency. Drawing on our decades of experience creating jingles for the world’s biggest radio stations, and combining those skills with technology, we’ve been able to create a unique skill that is both fun and has purpose.”
Currently available in both North America and the UK, Sing my Number can be accessed and enabled from the Alexa Skills Store now. Or simply say “Alexa, enable Sing My Number’ to get started.
Following its successful launch as an Amazon Alexa Skill – Yak Talk Back! – the interactive audio experience designed to help parents learn about their children’s day, is now also available as a podcast.
The podcast version will help families without smart speaker access to experience the benefits of Yak for themselves and help take the concept to a wider audience as well as making it more mobile.
Produced in consultation with learning experts, Yak Talk Back! is a fun, interactive question experience that combines character voices with original music. Together they create a stimulating and enjoyable environment where children can express their feelings and thoughts whilst having fun as a family.
Led by the friendly and lovable character Yak, each episode comprises a short story from Yak followed by three questions – purposefully selected to help kids (and their parents) talk about their day and express their feelings, while developing their social, conversational and critical thinking skills.
Talking about the decision to make Yak available as a podcast, Reel2Media Content Development Director Chris Kelly said: “Since launching Yak earlier this year the user feedback has been really positive. But while the number of households with access to a smart speaker is continually rising, we regularly receive comments from parents who tell us they would love to play Yak with their kids but don’t yet have a smart speaker. By adding the Yakcast we are able to now make Yak accessible to all, helping more parents better communicate with their kids while spending fun quality time together. We really believe we’ve hit on something special with Yak and want other families to experience it for themselves.”
New podcast episodes are added daily so families can expect a fresh Yak experience and different questions every day.
You can listen and download Yak Talk Back! wherever you get your podcasts. Amazon Alexa users can just say “Alex, open Yak Talk Back!” to get the action started.
ReelWorld, the global leader in radio jingles and branding, has launched a new audio content company.
Reel2Media will focus on smart speaker experiences and innovative Alexa Skills as well as podcasts and sonic branding. Building on its world-class audio branding heritage, Reel2Media will create unique and memorable audio that will enable brands to engage and interact with their audience using the power of sound.
Chairman and Co-Founder Mike Thomas said: “The audio revolution is here and how brands engage with audiences using sound is a space in which we feel we can make a significant impact. With over 25 years’ of experience in audio branding and music composition we are uniquely positioned to add real value, creating content that will both delight audiences and wow brands.”
Reel2Media’s first Alexa Skill will be released soon and promises a new benchmark in quality and interactivity.
CEO and fellow Co-Founder Anthony Gay said: “Interactivity and on demand are driving the future of audio consumption, and the podcast explosion is just the beginning of this audio revolution. Smart speaker technology is now beginning to gain real traction and it’s only going to get bigger. We see a huge opportunity for brands to reach their audience using sound and we aim to raise the bar with the quality and relevance of our audio experiences, to deliver content that adds value, content that creates connections and content audiences want to listen to. With Reel2Media we feel we’re at the beginning of something special.”
The Seattle based company with European Headquarters at MediaCityUK, already has a strong presence in both the US and the UK through ReelWorld and will initially be targeting those territories with its new offering.
ReelWorld is responsible for the sonic identities of thousands of radio stations across every continent including some of the world’s most iconic broadcasters – Z100 New York, BBC Radio 1, KIIS LA, Heart UK, NRK P1 in Norway, Radio 2 Belgium and most recently the team re-imagined the sound of BBC Local Radio across the UK. Their work is heard by tens of millions of radio listeners every day.
Reel2Media is a new audio content company from the team behind ReelWorld – a global leader in audio branding with over 25 years’ experience working with the world’s biggest radio stations on their imaging and jingles. ReelWorld provides station sound for thousands of radio stations around the world including Z100 New York, BBC Radio 1, KIIS LA, and Heart UK.
Reel2Media was formed in 2019 with the purpose of helping brands engage audiences using the power of sound.
Combining rich storytelling, music, and high production values with the latest audio and smart speaker technology, Reel2Media creates innovative and interactive audio experiences, podcasts and sonic branding, delivering content that adds value. Content people want to listen to. Content that connects brands with their audiences.
Apple further challenges Spotify, focuses now on podcasts. Bloomberg is revealing the moves of the Cupertino giant. Company managers led by Tim Cook have already contacted media and communications companies and their representatives to discuss the purchase of exclusive broadcasting rights.
As Bloomberg writes, Apple has appointed executive Oliver Schusser as head of podcast and music services and a second executive, Ben Cave, oversees podcasting strategies.
The podcast industry has long been growing. According to a survey by Edison Research, the number of podcast listeners on a monthly basis globally has doubled since 2014 and the trend continues unabated.
Apple’s investment in Podcasts would be a further step forward in content and services, after the investment – as confirmed by the last developer conference – of television and movies, video games and publishing with the service in subscription to magazines.
According to Bloomberg , Apple intends to allocate funds for podcasters that produce original content for their podcasting app. The move certainly serves the Cupertino company to keep up with other streaming music services , Spotify in the first place, which have been investing in subscription content such as podcasts for some time . It is impossible, however, not to notice how encouraging the use of Apple podcasts by providing new, interesting content, of value could increase the stickiness of a device like the iPhone and – in a virtuous or vicious circle according to the prospects – more time spent on the smartphone means more likely to use paid services among those available in the Apple Store and, even further downstream, more opportunities for Apple to monetize on the ad present on its market store. In short, it is difficult to think that behind a decision like this, if really confirmed, there is no awareness of how podcast listening has grown over time.
One of the most complete studies on podcast consumption remains, however, that of Edison Research: even if the results are still in 2017 it clearly shows how podcast listening has literally duplicated itself in five years – from 2013 to 2017 in fact – especially in an age group, that of 18-34 year olds, less tied up for reasons of age to the consumption of traditional media like radio and television and that there is a good slice of Americans, around 40%, who usually listens to more than three podcasts every week .
More recently, a survey by Voxnest has tried to analyze, through a comparison, how American listeners and European listeners approach podcasting. The only habit common to listening to podcasts from both sides of the ocean seems to be the preferred time: both Americans and Europeans wear headphones or ask their digital assistant to play the podcasts they are following especially at morning, in a time slot that goes from 7 to 9 and that corresponds to the moment in which you prepare yourself to leave the house and get in the car to go to work. The old drive timein short, it has turned into an ideal moment of the day to listen to podcasts of a completely different nature. After all, Europeans and Americans seem to have less compatible tastes: in the top five of the most popular podcast categories in the United States there are, in fact, religion , culture , sports , history and news , while Europeans seem to prefer podcasts to business theme , Culture, psychology, history and education .
On the Net it is not difficult to come across guides and resources listening to « unmissable » podcasts or in charts that try to crown the best podcast producers (among these, according to Statista, there would be the NPR with audio files downloaded and reproduced over 140 million of times in May 2019, demonstrating that even public and non-profit services can profitably take advantage of the innovations coming from the digital world).
WHAT THE SUCCESS OF PODCASTS DEPENDS ON AND SOME FUTURE PROSPECTS
The success of podcasting only reinforces the hypothesis, supported by many, of a return to an oral era . Just think, in this sense, that every day an average of four hours would be spent listening to audio content of various kinds. The popularity of smart speakers has been identified as one of the main and most recent causes of this turnaround – when until a few years ago videos looked like the Eldorado of content marketing and entertainment – so much so that even podcasters seem to be reckoning today with increasingly pressing requests to make their content accessible on systems like Alexa or Google Home. For further information
Precisely the greater penetration of digital assistants and voice recognition systems are considered among the critical factors that will determine the future trends of podcasting , together for example with the greater investment by automotive companies in traveling entertainment and, again, the fact that one An increasingly large portion of marketing budgets could be targeted by companies in all sectors with branded content , even in the form of branded podcasts . All this not to mention that, if the advertisers have already spent over $ 470 million in podcast advertising this year, the podcast adv market could grow by up to $ 1 billion by 2021, effectively encouraging the creation of more new and quality content.
Upstream, however, the popularity and success of podcasts seem to be determined by tastes, habits and media consumption that have profoundly changed compared to a few years ago, especially if you look at younger generations. For further information
The podcasts, in fact, escape the logic of the schedule and rather fall into that of an on demand consumption that allows the user-listener to choose even in the smallest detail of what will be done his media diet . Not only that: the percentage (about 40% of Americans) of those who say they listen to “the whole ” podcast – here understood as a finished and unitary product, rather than as a single episode – suggests that this format is also suitable for consumption avid of content: as the TV series fans are binge watching, in fact, even those who love podcasts never fails to make bellyfuls, hearing one episode after another. Podcasts, moreover, adapt to a vertical model of content distribution and are therefore able to satisfy even the most niche public’s tastes and interests . Often led by celebrities – Gwyneth Paltrow, for example, has her own series of inspirational podcasts – either from small Internet celebrities or, again, from experts and industry landmarks, finally, the more they offer added value and more exclusive content and more podcasts succeed (well) in user loyalty .
1. Station sound, music editing/mixing, radioimaging and branding productions dionposdijk.com and freelance projects at. KINK-FM, Skyradio, NPO, Voicebooking.com
2. Broadcast engineer for global radio/streaming projects like. Tomorrowland Radio, ADE, A STATE OF TRANCE, TATW, Group Therapy Radio, I AM Hardwell, Dance Valley, Future Sound Of Egypt.
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4. Audio post-production for TV ads online video’s, Awards show trailers. All productions are mixed compliant to the new EBU R 128 audio norm.
5. Audio processing consult for FM radio, TV broadcast audio (EBU R 128) and streaming media. 14 years of experience with audio processing products from Orban, 222a 8200 8400 8500HD 8600FM PCI1100 1101. Symetrix, 528 528E Airtools. Warsanis 1400 (black) 1400FM-M2. Omnia, 3FMT, 6FM Coded audio Omnia A/XE. Breakaway FM. AMS Neve, 33609/J
How do you make money with podcasts? Two models (and an incoming war). Advertising or subscription? Two solutions for the online economy, and one is better than the other
Lately there has been a lot of talk about podcasts. It is not only done for that physiological movement for which in European markets the great phenomena of mass culture of America are discovered with a few years of delay (in the United States the golden season of the podcasts began in the distant 2014, with “Serial “), But also because recently this ancient and new vehicle at the same time (in the end a podcast is nothing but a recorded radio broadcast) is at the center of innovations and big projects.
Spotify, the world’s largest music streaming company, astonished everyone last month by employing millions of dollars in the purchase of two podcast companies, with the clear intention of becoming the first superpower in what looks like a promising market. The first purchase was Gimlet Media, a producer of (excellent) podcasts that tend to be a media company. The second purchase was that of Anchor, a startup that has been compared to the “YouTube of podcasts”. Now, the very siliconvalley cliché of comparing a startup to a more famous one has come to bore everyone (until recently it was all a “my startup is the Uber of adult diapers”), but sometimes it’s helpful. Anchor is an app that allows you to easily create your own podcast, even with your smartphone, and publish it online, just like YouTube does with videos. To earn money, Anchor claims to have a “monetization” system, which means: advertising. (Even if the purchase by Spotify could change the cards).
Moreover, three days ago, the world of podcasts was shaken a bit when Luminary was presented, a competing project that wants to be – the founder told the New York Times – “the Netflix of podcasts”. Luminary has produced some podcasts with high-level stars including Trevor Noah, Lena Dunham and Malcom Gladwell, exactly as Netflix does with TV series. To listen to these podcasts, you have to pay a fixed monthly fee, without advertising. A subscription, basically.
It is interesting that in just a few weeks two different business models were presented to the public to sell the same product. On the one hand, there is a company that wants to provide podcasts for free (as well as the tools to produce them) to users, asking for an ad in advertising and especially in personal data. It is one of the great models with which you make money on the internet, perfected by Google and Facebook, which offer free services and in return siphon personal and confidential information, to resell them to advertisers.
On the other hand there is a company that has a simpler model: pay to listen to our products. Although primitive, this business model has obvious advantages: it is more stable, it is ethically less ambiguous and allows the user to assess the quality of the product more directly – if I don’t like it, I stop paying, and I’m not held in a behavioral nudge network. It’s the other big model with which you make money on the internet.
If a new podcast war is about to be born, in a digital market that, despite being mature, has not yet found a true identity, it will be to these two models that we will have to pay attention. So far, the all-free-with-advertising model has prevailed, but has proved to be full of problems and above all not sustainable, especially for those who are not Google or Facebook.
I-Radio Jakarta believes in the full potential of podcasting, which is why podcast is one of its major content solution in their media strategies including digital.
I-Radio is one of the leading stations in the country, along with its sister stations in their network serving top notch broadcast programming.
It began broadcasting on September 1, 2000, but was officially introduced to the public on March 28, 2001, which became the date of birth of I-Radio Jakarta. With the vision of “making Indonesian music the host in their own country” and the mission being number one in its format, I-Radio has the slogan “Juaranya Indonesian Music”, by only playing 100% urban pop songs by the country’s own informative musicians, Interactive, and Intermezzo.
From its 24-hour broadcast, I-Radio Jakarta comes with quality domestic music from the era of the 90s to the millennium. The type of music chosen are songs that are, and have been hits from various streams, such as pop, rock, jazz, hip hop, ska, ballads to alternatives. At present I-Radio Jakarta has become the main reference in the journey and development of Indonesian music, both among musicians and the community.
As the changes continue and the flow of information continues, I-Radio Jakarta also strengthens the Informative side for I-Listeners. By presenting a number of quality information that is actual and factual, it is expected that I-Listeners can obtain complete information, while still being able to enjoy quality Indonesian music. That is, I-Radio Jakarta is a radio that is “Not Just Indonesian Music”.
Jakarta Broadcast I-Radio is broadcast directly from Sarinah Building on the 8th floor, Jl. MH. Thamrin 11, Jakarta Pusat. Hosted with a “close and friendly” broadcast style.
They have updated podcast content on their website http://iradiofm.com/
Apple has prepared new spots dedicated to IPad to highlight features such as multitasking, Apple Pencil 2, drag & drop files, the ability to take advantage of USB-C and features of apps such as Keynote, GarageBand and Note.
On its YouTube channel, Apple has shared a series of new commercials that show some of the things that can be done with iPad Pro, highlighting the various features and functionality of the device.
The new videos are five in all and show features such as the ability to do many things without the need for paper: taking notes, scanning documents, signing documents, preparing drafts without notebooks, writing, highlighting, emphasizing texts without the need for paper, archiving mountains of received and access everything from the cloud.
A different video shows the ability to create presentations by opening Keynote and dragging items with drag & drop, customize with the Apple Pencil some aspects, edit backgrounds, create animations, share presentations with AirPlay, add notes on the fly.
The third spot highlights the possibility of creating podcasts using the Anchor app , a USB-C microphone, displaying reference notes, recording audio, cutting some parts, creating themed songs with GarageBand using, among other things, drag & drop , and publish the result.
A fourth spot shows how to take advantage of the iPad for interior design and furnishing, taking measurements, sketching reference elements, launching the Houzz app and experimenting with furnishing elements, sharing the result and moving on to purchase what we like directly from the tablet.