Chérie FM – PURE Jingles

Chérie FM are introducing the third wave of modern audio branding by PURE Jingles. Additional custom-composed themes are infusing their brand with another touch of modernity, flow and forward movement.

In 2023, the station embarked on a creative endeavour to redefine its sound. Shifting towards a modern AC format, including uptempo and contemporary songs, the station sought to connect deeply with its female audience in the 25-49 demographic.