The perfect (jingle) mix for Sweden from PURE Jingles

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Sweden’s AC radio powerhouse Mix Megapol, positioned as Den Perfekta Mixen (The  Perfect Mix), recently upgraded its package with custom jingles.  

Bauer Media is Europe’s biggest privately-owned broadcaster and Bauer Media Audio  in Sweden owns over 60% of the commercial market. Their biggest national station is  Mix Megapol, offering a variety format with music from the 80’s up to today. And the  station has not just one, but two big morning shows! 

Next to one broadcasting from the capital city Stockholm, there’s one airing from the  second-biggest city; Gothenburg. The first is hosted by Gry Forssell, well established  as one of the most popular television presenters in the country, but now primarily a  radio star after 17 years at Mix Megapol.  

She teams up with three co-hosts and a number of friends appearing on the show  regularly. All are well-known and appreciated celebrities, ranging from comedians to  artists and even politicians. The regional Gothenburg show has been on the air for 26  years, and is immensely popular on Sweden’s west coast.  

“For Mix Megapol, it’s important that our imaging fits all the various music styles and  enhances the mainstream sound. That’s has a positive, warm & modern vibe, yet not  too edgy. We’ve wanted the positive sound from a jingle choir”, says Thomas Hansen,  Bauer Media Audio Sweden’s production manager.  

“PURE Jingles managed to get that for us. Our jingles sound warm and natural, and  match the rest of our imaging perfectly. This latest package of custom jingles sounds  wonderful. We’ve had quite specific ideas of how to refresh & incorporate our audio  logo, which is one of the longest ever! The producers at PURE really came through.”  The jingles for Mix Megapol can be found in the PURE Jingles showcase, visit www.PUREJingles.com

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