Timeless And Modern: PURE Jingles Delivered RTL 2 – Pop-Rock AC sound of 2022
RTL 2 unveils the Pop-Rock AC sound of 2022
I Love Rock ’n’ Roll! One of the songs expressing exactly what RTL 2 stands for: the best Pop-Rock of yesterday & today. They just received another batch of jingles to fit the core of the format while reinforcing a modern image.
PURE’s client relation manager Thomas Giger explains: “Playing the greatest hits of all time means that the overall music composition on the station is largely constant. Our goal is to surround these timeless classics with a sound that naturally fits the music played, but which at the same time keeps the radio station in the present. A contemporary sound creates a timeless brand – just like the music it features.”
The general rules of radio programming apply to any radio format, so also to Pop Rock AC: “Flow remains to be a key element to achieve long Time Spent Listening, which helps maintain a strong market share. Transitioning from song to song, every segue needs to be flawless. That’s why also this update covers several transitions in tempo and/or intensity. It gives the presenters more tools to work with.”
RTL 2’s production director and assistant program director, Christian Reynaud, adds: “We work since almost 10 years now with the dedicated team of PURE Jingles. Since we began, it’s been a constant evolution of the RTL 2 colour and spirit. A wonderful co-creation. Every year, a new adventure. Always exciting, always inspiring. This new package is once again an evolution; a rebirth of our radio. It’s a Kind of Magic.”
Listen to RTL 2 package here: https://soundcloud.com/purejingles/rtl2-2022
Listen to more audio here:https://purejingles.com/showcase?lr