Timeless And Modern: PURE Jingles Delivered RTL 2 – Pop-Rock AC sound of 2022

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RTL 2 unveils the Pop-Rock AC sound of 2022

I Love Rock ’n’ Roll! One of the songs expressing exactly what RTL 2 stands for: the  best Pop-Rock of yesterday & today. They just received another batch of jingles to fit  the core of the format while reinforcing a modern image.

PURE’s client relation manager Thomas Giger explains: “Playing the greatest hits of  all time means that the overall music composition on the station is largely constant.  Our goal is to surround these timeless classics with a sound that naturally fits the  music played, but which at the same time keeps the radio station in the present. A  contemporary sound creates a timeless brand – just like the music it features.”

Transitions

The general rules of radio programming apply to any radio format, so also to Pop Rock AC: “Flow remains to be a key element to achieve long Time Spent Listening,  which helps maintain a strong market share. Transitioning from song to song, every  segue needs to be flawless. That’s why also this update covers several transitions in  tempo and/or intensity. It gives the presenters more tools to work with.”

Magic

RTL 2’s production director and assistant program director, Christian Reynaud, adds:  “We work since almost 10 years now with the dedicated team of PURE Jingles. Since  we began, it’s been a constant evolution of the RTL 2 colour and spirit. A wonderful  co-creation. Every year, a new adventure. Always exciting, always inspiring. This new  package is once again an evolution; a rebirth of our radio. It’s a Kind of Magic.”

Listen to RTL 2 package here: https://soundcloud.com/purejingles/rtl2-2022

Listen to more audio here:https://purejingles.com/showcase?lr

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