PURE Jingles Provide Coherent and Strong Sonic Identity for Mix Megapol Sweden


Even a broad variety of jingles can lead to a strong identity in branding. Mix Megapol’s recent station imaging update is living proof of it.

This year, the team of Sweden’s nationwide AC station tried something new. They  went for maximum diversity when choosing their themes from the JingleBox. Jingles  that were originally produced for more than 5 different stations, covering a diversity  of radio formats. Even including one CHR cut to throw some spice into the mix!

The creative challenge for the production team was obviously to blend it all together.  First of all, they adapted all jingles with a custom logo melody (the station’s heritage  identity). Then a custom vocal sound with Swedish sung lyrics was added. Finally,  certain techniques in merging, mixing & mastering created coherence.

Secret sauce

“It’s the secret sauce of the JingleBox”, branding consultant Thomas Giger says on  behalf of PURE Jingles. “Resulting in a package that sounds like new, only costing a  fraction of full-custom production. With energy bills going through the roof, we hope  this solution helps many stations get a near-custom sound for a budget-friendly fee.”

Mix Megapol and PURE Jingles are working together since 2017, and have mutually  evolved the sound of this station on an ongoing, annual basis. In many cases through  JingleBox productions. The heritage brand is one of Sweden’s most successful music  stations, consistently ranking in the Top 5 and currently in the Top 3 nationwide.
Listen to Mix Megapol’s newest jingle update on the PURE Jingles showcase page https://purejingles.com/showcase/mixmegapol-2022