Virage, Unique Styling For Electro-Rock Radio by BRANDY Jingles
Edgy, punchy, and full of character – that’s the sound that BRANDY has created for VIRAGE Radio in France. The 10 custom-produced instrumental tracks make the station instantly recognizable.
Part of Espace Groupe in France, Virage Radio’s unique format combines a strong selection of rock with distinctive, unconventional electro.
The Brandy team was challenged to develop sonic branding that goes beyond the playlist and announces what the station stands for. “Virage clearly wants more than the obvious sweeps: sound effects and voice-over,” says Tom Van der Biest, Brandy’s Creative Director. “The Virage package is a catchy combination of electronic and acoustic elements. It’s edgy, recognizable and musical. Moreover, it was great to be able to sink our teeth into music that is less common in radio imaging. This out-of-the-ordinary package was really cool to produce!”
Brandy created an instrumental logo that forms the foundation for the IDs.The basic package consists of 10 tracks that can be easily adapted for other stations with a similar format and 100% personalized with the station voice. The sonic logo can be customized and is a great tool to use in liners and sweepers.
Here’s how the new package sounds:
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