Jingles with good vibes for 100% NL

100% NL has completely renewed its audio branding with PURE Jingles. Positive  sounding AC jingles, matching ‘the best music of the Netherlands’ as the station’s positioning says.

“In order to keep up with new music trends, we want to regularly update the jingles,”  says Herbert Visser. Together with Carlo de Boer, he’s managing Dutch commercial  radio operator RadioCorp. “In November, PURE Jingles already contributed to the  launch of our soft-pop station Sunlite. The result of that good collaboration made  them the logical choice for us to also restyle our flagship.” Over 1 million listeners  tune in to 100% NL every week. 

Strategy
“One of the most important things you hear on a station is the jingle package,” radio  director Martijn Zuurveen explains. “Sound design creates the recognisability and a  nice feeling that you want to listen to. Completely matching with the target group of  young families that we reach. Our sonic branding supports the program & music strategy. Especially in his time, where ‘Nederpop’ (Dutch Pop) is loved.”

Result

“It is always a great and beautiful moment to renew our jingles”, radio coordinator  Raoul Schram adds. He supervised the project on behalf of 100% NL. “After the initial  briefing, we were able to provide suggestions for perfections. PURE Jingles handles  feedback very well and has 20 years of experience. They know what they are talking  about and that is a great way of working. And they always deliver quality. We now  also have the best jingles in the Netherlands.”

Listen to the demo here: