Category: Videos

Why this AI technology won’t replace radio imaging voice artists … soon, or never

First there was the Adobe VoCo. It’s basically like a text-to-speech technology but much smarter as it can mimic someone’s unique voice.

Watch Adobe Voco demo here

Some radio experts went hysterical implying this could replace news anchors, voiceover artists. But 2 years later nothing happened.

But there is a new startup that is making big waves, it is called


It works like Adobo VoCo but the AI is more improved, the creators claim.

So here’s how it works, just like VoCo, you train the AI by recording reading lines with your voice.

Then it works like a text-to-speech machine, except that the voice will be yours.

The result is spooky! Already it is reminding people of deepfake.

People are already worried this will be misused.

But technology will certainly disrupt existing industries.

In the near future once this tech gets more mature, this will eventually be used for auto-generating content like voiceovers for a news video.

Voice assistants like that of Google is getting more polished now.

The question however is that will it replace voice actors or radio imaging voiceover artists.

And the answer is no.

AI may be good at reading your daily reminders, but robots won’t be reading radio imaging copy anytime soon.

As it requires a creative mind.

Can technology not become artists, sure they can. They can be trained.

But art is for humans not for machines. So who is to judge if something is beautiful or not.

Only humans will.

So there is no need to panic.

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Behind The Scenes: Vocal Session of Wout2Day Jingles by @TopFormat

Listen here

Top Format Productions in Haarlem (NL) is proud on the launch of the new jingles for Wout2Day (KRO-NCRV) at NPO Radio 2.

We recently talked to Dave Albers, Sales and Account Director at Top Format about the package.

Is this the first jingle package you did for Wout2Day or with NPO Radio 2? How was the experience in making the package?

Yes! For Wout2Day it is the first jingle package we did. At NPO Radio 2 we had the tremendous pleasure to work on the morning show package for Ekdom in de Ochtend as well, that was preciously 1 year ago. Guess we’re a good catch on drive time.

How did the dream team achieve the positive, driven and happy sound in the jingles?

Tough cookie! Technically all chords are positive, all sounds playing those chords have something smiley around them and having a good laugh during the session will do the final magic. The songs we created for Wout is an example of positive copy. There are no words in it that complain about working-day clichés, even the smallest words that have a negative ‘sound’ are sophistically dodged.

Noticed the varied texture and feel of the package, there is a pop side to it, there is a hint of dance, a pop rock vibe, even funk, it’s everything. What was the involvement of the Wout2Day team in terms of selection of music?

We wanted to come along with the common and current songs in the playlist of Wout2Day. The production skills of Gijs and Bud really showed off: they made it dance but kept distance from those burned out elements. We took carte blanche by the way and presented our point of view. Wouter called and told us he was só very happy (that made us very proud).  

Love how this is custom produced for a radio show. But can this be also resung as a standalone station ID jingle package? The package can fit a Modern AC or even Top 40, I can imagine.

Interesting! Resings can always be made. The trick is to also make it work for another radiobrand. Vocal production is one, but how is automation working with those end delays, how can we make the sonic logo work even better if we adjust it. Customizing is the new syndication.

The 3 note sonic logo for Wout2Day is amazing, was this custom composed for the radio show?

Better ask Gijs. He says the notes do exist for a longer time, but not yet in this particular timing for Wout2Day;)

What was the first reaction of the team at Wout2Day when they heard the finish product?

All of their kind words were pronounced with way too much smile!

Dave and the team at Top Format were very kind to give us a glimpse of the production in this vocoder session.

And in their pursuit for perfection to achieve a very convincing package for the client, things did change in the process such as the vocals for the showsong.

In the showsong of Wout2Day we tested out many things. So we had the good lyrics but we were not really convinced when we tested these lyrics out during the pre-vocal recording session. When you compare the phrase “in de waan van de dag, jouw muziek en lach, met Team Wout waar je van houdt” to the final mix version, I think you will notice a major difference.

We decided to go for a complete new melody that takes you into the final chorus and have it only sung by female vocalist – Dave

To learn more about how Top Format can help your station with station jingles, head over to

Dave Albers

Dave Albers

About Dave

Dave Albers is a dedicated copywriter, voice over talent and the sales and account director at Top Format.

Connect with Dave on LinkedIn here.



More photos below on the production of the Wout2Day package.




BTS: Vocoder Session During The Making of Wout2Day Jingle Package by @TopFormat

This is a behind the scene clip of the vocoder session for the making of Wout2Day jingle package by Top Format.

Listen here

Wout2Day is the afternoon show of KRO-NCRV, every workday on national public broadcaster NPO Radio 2.

Wout2Day smoothly guides listeners from a long day at the office to the happiest drive back home.

During drive time Wouter updates the daily trip with refined service elements, most talked headlines of the day, a smiling- tone of voice, all peppered with recognizable songs.

Top Format Productions is thrilled to announce the cooperation with Team Wout.

Premiered on air last week, this custom update is another convincing statement of Dutch crafted drive time audio imaging. The creative #dreamteam is briefed with just a few but very specific tasks: make it driven, positive and very happy! The result is a full sung Showtheme plus a set of 4 station ID’s.

All station ID’s were additionally mixed into Full Ramps, Basic ID’s, Shotguns and Rapid Fires.

We’re proud. Because the Wout2Day jingles 2016 for KRO-NCVRV are on! Every workday at NPO! – Top Format #DreamTeam


Visit for all of their latest packages.

How To Smooth Out Dialogue And Make It Sound Natural @iZotopeInc

The Leveler in RX 5 Advanced allows you to smooth out dialogue levels more effectively than ever before.

With all new processing under the hood, the Leveler achieves this without boosting esses, breathes, or the sound of ambience and room tone between words and phrases.

With quick and effective processing, you’re able to get through what used to be hours of manual work in a matter of minutes.

Learn more about RX 4 Advanced at

Watch: MediaCorps’ Radio80 Campaign

Singapore’s Mediacorp is celebrating 80 years of radio and television excellence in 2016.

On 1 June 1936, radio transmission started in Singapore with one radio station working from an administration working in Empress Place.

From a solitary station, Mediacorp today has a system of 13 FM stations that show principally in the four national dialects.

Mediacorp’s radio stations assume an essential part in the lives of Singaporeans connecting with more than 80% of the populace.

By and large, each Mediacorp radio audience spends more than three hours a day tuning into their most loved stations.