Ukraine 12-12 Sounds Unisono Via 6 National Radio Stations
The major media houses in Flanders – VRT, DPG Media, SBS and Mediahuis – are joining forces on behalf of the victims of the invasion of Ukraine. Today, 17 March, they launch the Ukraine 12-12 benefit action on 3 television channels and 6 national radio stations. The sonic branding was created by branding agency Brandy.
Radio 2, MNM, Studio Brussel, Nostalgie, Qmusic and Joe broadcast 14 hours of live radio dedicated to helping the citizens of Ukraine. In the evening, a TV show will be broadcast on één, VTM and Play4.
Bart De Raes, who is coordinating the sonic branding for the project, recalls teaming with Brandy: “A benefit action on 6 radio stations at the same time – what does that sound like? We got together with Brandy to work on this question. Given the situation, we want to keep it serious enough – still, the nature and tone-of-voice of the stations require a certain lightness, a certain smile. Not an easy exercise, but you should definitely hear the result!”
Brandy developed a recognizable musical theme and integrated it into tracks from the international KickUp jingle series. Anne Paulissen and Wouter Landuyt were cast as voice overs. Listen to a selection via