Wisebuddah’s new Radio 10 jingles are packed with good feeling, melody, brightness and versatility


One of the Netherlands’ top radio stations, Radio 10, has today launched a brand-new jingles package produced by Wisebuddah. The package consists of a brand-new Top of the Hour for the station, along with 13 new IDs. 

To fit with Radio 10’s core message to play “de Grootste Hits Aller Tijden” (the greatest hits of all time), Wisebuddah set out to create a package that uniformly works as well with those classic tracks through from the 70s, 80s and 90s as it does with the more contemporary AC hits on the Radio 10 playlist too. As a result, the jingles range from tempo transitioning IDs to more genre specific compositions, with IDs inspired by Funk and Latin Pop to name just two.

Wisebuddah have produced the sound of Radio 10 since 2017, alongside Talpa’s other iconic brands, Radio 538 and Sky Radio.

Phil Tozer, Wisebuddah’s General Manager, said: “Of course, in these unprecedented times, there were unique challenges to overcome logistically, but with great communication and collaboration with Roland and Chris, the new package has a clear identity. It takes you through all those decades of great music whilst very much being a 2020 product in its production.

The vocals were recorded at the famous Wisseloord studios – normally we’re all together for this part of the process, but with everyone on this occasion connected from various separate locations across the Netherlands and the UK; it was truly a modern international effort.”

Radio 10’s Radio Director, Roland Snoeijer & Imaging Manager, Chris Hartgers, added: “Over the past few years Radio 10 has doubled its audience, with a strong identity, great music and a clear message. Wisebuddah has once again nailed what Radio 10 is all about with this latest package, by creating a sound as broad as our playlist, packed with good feeling, melody, brightness and versatility.”
Check out the all new Wisebuddah website featuring this package and many more (including work for BBC Radio 1 (UK), Radio 538 (Netherlands) and Fun Radio (France)) at wisebuddahjingles.com.