ReelWorld Welcomes Durin Gleaves As AI Development Director


ReelWorld today announces that Durin Gleaves has officially joined the company in the newly-created role of AI Development Director. With a rich history in audio innovation and technology, Durin brings over two decades of experience to the role including 18 years at Adobe where he played a pivotal role in developing professional audio production tools. 

His tenure at Adobe included a decade as Product Manager for Audition and five years managing audio workflows in Premiere Pro. His work impacted a diverse range of fields from radio, film and television production to law enforcement. He was instrumental in introducing some of the first AI-powered features to Adobe’s Creative Cloud products, showcasing his forward-thinking approach to technology. 

As a seasoned innovator, Durin co-created the internet’s first chat-based customer service portal, which set the stage for a startup later acquired by Oracle. His commitment to ethical practices in AI was highlighted during a memorable appearance on Radiolab, where he advocated for responsible use of AI and deepfake technology.

Mike Thomas, CEO of ReelWorld: “Durin has already demonstrated that he can help ReelWorld harness the incredible power of AI by transforming our initial concepts into the groundbreaking new tool AI Create. His deep understanding of audio production and his vision for what’s possible with emerging technologies make him the perfect addition toReelWorld.”

In his new role, Durin will spearhead initiatives to integrate AI across ReelWorld’s services, collaborating with both the Audio and Development teams to drive innovation. He will also draw upon his extensive experience at Adobe to enhance existing products. For more information about ReelWorld, visit or email