Europe 2 : new year, new brand, new Wisebuddah sound
Virgin Radio France has relaunched under a new name and a brand-new sound produced by Wisebuddah.
Europe 2 (formerly Virgin Radio France) kicked off 2023 by launching the new pop-rock Wisebuddah sound which encompasses 20+ themes, with even more set to launch throughout the Spring and Summer of 2023. Europe 2 is already one of the most listened to radio stations in France and they chose an eclectic mix of Wisebuddah themes to complement their 90s, 00s and 10s playlist.
Frédéric Pau, Program Director, Europe 2, said: “What a pleasure to work with Wisebuddah to create the sound of Europe 2! It was a really collaborative process – we are proud of our jingles: proud to hear them, mix them and broadcast them. Wisebuddah met our needs and fully understood the brief, producing contemporary and enjoyable pop-rock tracks in line with our playlist. We now have a unique sound for Europe 2! Thank you Wisebuddah!
Wisebuddah’s Managing Director, Phil Tozer, added: “Producing the sound of one of the biggest national radio stations in France has been a privilege. France is an exciting, vibrant place for radio with a rich heritage, so to be asked to produce the new sound of Europe 2 was a bucket list moment! Frédéric and the team have been amazing to work with and we’re looking forward to many more years of creativity and success together.”
Head to www.wisebuddah.com to hear the full Europe 2 package along with Wisebuddah’s latest work for RTÉ 2FM (Ireland), Radio 538 (The Netherlands) and Magic Radio (UK).