PURE Jingles Delivered A Grand SLAM! Package 

Grand SLAM! with PURE Jingles

One of the Netherlands’ forward-paced radio stations is SLAM! It has a fresh sound that will become the new benchmark for rhythmic CHR.

The SLAM’s radio director is Martijn Zuurveen.

“We have recently presented a new schedule and an upgraded brand story. Imaging is a key part of that, and extremely important for any station as it co-creates your brand identity. .

SLAM! was looking for on air sound that suits its Pop & Dance format, which is primarily geared at male listeners between the ages of 20 and 40. 

“PURE Jingles has delivered a jingle package that fits perfectly with our energetic music mix, because at SLAM! the rhythm never stops”, says Raoul Schram, the content coordinator.  “After an intensive collaboration of several months, we came up with a renewed audio logo and rock-solid vocals.” 

Positive energy 

In addition, Martijn Zuurveen says: “SLAM! stands for positive energy and you can hear and feel that in our audio branding. It’s completely in line with this time and with the taste of our target audience. The sound design can also be perfectly combined with our SLAM! promotions, such as the Amsterdam Dance Event and our Formula 1 Month.” 

The custom-made jingle package of SLAM! consists of 10 main themes and a red-hot Top of Hour. A full demo can be heard at https://purejingles.com/showcase/slam. Over the last months, PURE also created the imaging for RadioCorp’s two other stations; Dutch-AC format 100% NL, and Soft AC brand Sunlite.