Tomorrowland’s One World Radio Goes Worldwide With Brandy

ONE WORLD RADIO – TOMORROWLAND’s radio station – is celebrating its 3rd  anniversary with an imaging update produced by BRANDY. The ID package builds  on the unique orchestral sound of the world’s best dance festival. One World  Radio can already be received nationwide 24/7 in various European countries via  DAB+ and FM, and it’s also on air on Saturdays via Qmusic in the Netherlands and  Fun in France. 

Tomorrowland is a monument in the world of entertainment. And one of the pillars of its  success is that it requires the highest standard in everything it undertakes. When it  launched a radio station 3 years ago, it chose Brandy as its imaging partner for One  World Radio. Which was the start of a dream – and perfectly natural – collaboration, says  Stijn D’hont, head of Music Programming at OWR: “Tomorrowland wants to bring people  together: uniting the People Of Tomorrow with The Sound Of Tomorrowland 24/7 all  across the world. Brandy is unique in its ability to communicate that DNA in its  productions.” 

A new spectacular ID is the basis for a toolbox in which One World Radio can easily  process quotes and voiceovers. Tom Van der Biest, Creative Director at Brandy: “We’re  building on the unique orchestral sound that is so characteristic of Tomorrowland. The synths and timeless classical instruments come together in a tight hybrid orchestral  sound. The intention was to immediately create a lot of momentum in the basic ID while  still being able to build up enough musically.” Here’s how the main ID sounds: