Tomorrowland’s One World Radio Goes Worldwide With Brandy
ONE WORLD RADIO – TOMORROWLAND’s radio station – is celebrating its 3rd anniversary with an imaging update produced by BRANDY. The ID package builds on the unique orchestral sound of the world’s best dance festival. One World Radio can already be received nationwide 24/7 in various European countries via DAB+ and FM, and it’s also on air on Saturdays via Qmusic in the Netherlands and Fun in France.
Tomorrowland is a monument in the world of entertainment. And one of the pillars of its success is that it requires the highest standard in everything it undertakes. When it launched a radio station 3 years ago, it chose Brandy as its imaging partner for One World Radio. Which was the start of a dream – and perfectly natural – collaboration, says Stijn D’hont, head of Music Programming at OWR: “Tomorrowland wants to bring people together: uniting the People Of Tomorrow with The Sound Of Tomorrowland 24/7 all across the world. Brandy is unique in its ability to communicate that DNA in its productions.”
A new spectacular ID is the basis for a toolbox in which One World Radio can easily process quotes and voiceovers. Tom Van der Biest, Creative Director at Brandy: “We’re building on the unique orchestral sound that is so characteristic of Tomorrowland. The synths and timeless classical instruments come together in a tight hybrid orchestral sound. The intention was to immediately create a lot of momentum in the basic ID while still being able to build up enough musically.” Here’s how the main ID sounds: