Sky Radio works with PURE Jingles for new Power Intros

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The number 1 non-stop music station is Sky Radio in the Netherlands. They have  commissioned PURE Jingles to create playlist-updated Power Intros (branded  songs), which are produced in collaboration with the station’s imaging team.  

Uunco Cerfontaine, Radio Director Sky Radio: “Music is what it’s all about at Sky.  Apart from news, weather & traffic, you will not hear any presenters, but 24/7 non stop music. It is therefore extra important that we create an optimal music flow with  which we help our listeners through their busy day. Power Intros are an essential part  of this, melding a jingle and a song into one beautiful piece.”  

Time Spent Listening.  

“Studies show that sung audio logos have a major effect on the recall of a brand or  slogan and on the behaviour of a listener or consumer,” adds Thomas Giger of PURE  Jingles. “Power Intros connect a radio brand with songs that are popular within their  target audience. One would also want to prevent interruptions of a non-stop music  sweep, and maintain a forward momentum instead. In this context, along with short  jingles, Power Intros are conducive here to a longer TSL and higher market share.”  

The creation of each Power Intro is an intensive creative process for which the PURE  Jingles team often collaborates with Sjoerd Konijn and Arjan van Lierop of Sky Radio.  Sjoerd Konijn: “Very cool and inspiring to brainstorm together and to be present at  the monthly vocal sessions.” Arjan van Lierop adds: “It leads to surprising, striking  productions, and every intro adds power to our brand.”  

PURE Jingles and Sky Radio have been working together since January 2022. The  ‘Sky Intros’ can be heard via 101 FM, DAB+, skyradio.nl, the Sky App, and in the  PURE Jingles showcase at purejingles.com/showcase

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