Capital UK 2022 PURE Jingles


Audio branding in CAPITALS

The UK’s Number 1 Hit Music Station, Capital, has received another massive update  from Dutch sonic branding specialist, PURE Jingles.  

Operated by the UK’s leading commercial radio company, Global, the Capital network  attracts close to 8 million listeners per week. It is the home of Capital Breakfast with  Roman Kemp, and of landmark events such as Summertime Ball and Jingle Bell Ball.  “Working with this iconic brand and its dedicated team is always an exciting creative  endeavour”, PURE Jingles sales director Thomas Giger says.  

Following an earlier package of the same size, Global commissioned another batch of  10 Individual Top of Hours. Musically inspired by the biggest hits from today’s hottest  artists, these assets are designed to keep Capital close to the ever-evolving music  cycle. The package is completed by Out of Breaks; quick shots to exit commercials  and kick off music sweeps.  

“Capital is one of those rare stations that set a standard for CHR. They’re playing in  the league of Z100, KIIS FM and NRJ. Many programmers are getting inspiration from  what’s happening at Leicester Square. So we’ve wanted to create imaging that spells  their brand in CAPITALS. You’re welcome to check out the result in the PURE Jingles  Showcase, and to let us know what we can do for YOU.”  Visit the showcase page here: