BRANDY MAKES LFM SHINE
LFM, the largest French-speaking commercial radio station in Switzerland, has chosen BRANDY as its new imaging partner. The Belgian branding house has created a new sonic logo and implemented it in a new fresh on air sound. The package includes 10 jingles, a top of the hour, and beds for news and weather.
At the end of last year, LFM chose Brandy’s sound for its Christmas styling. Now, that avant-premiere of LFM’s new sonic logo has received a definitive follow-up. ‘LFM, les plus belles chansons’ has been integrated into a stylish, contemporary jingle package that radiates great positivity. The clever integration of the slogan gives the logo even more character and melodic recognisability.
Fabrice Benedet, Artistic Director at LFM: “Brandy has done a wonderful job! LFM needed a thorough makeover. And that mission has been accomplished thanks to all the talent Brandy is known for”.
The LFM package is composed of custom-made tracks and a few tracks from the Brandy catalogue in which LFM’s new sonic logo has been incorporated. Have a listen to the aircheck