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The FCP-Assoradio Observatory (FCP-Federation of Advertising Concessionaires) in Italy has collected the data relating to the advertising turnover for the month of January 2020. The advertising turnover of the Radio medium recorded in January 2020 a figure equal to + 11.8% compared to the 2019 price. This figure corresponds to a total turnover of € 24,152,000.00.

This is the comment of the FCP-Assoradio President Fausto Amorese :

“After a 2019 closed with growth of + 1.7% it was important to start the year 2020 well and so it was. In January the data of the FCP-Assoradio Observatory show a turnover of + 11.8% for the associated Concessionaires , which is more than positive. It is even more so if we consider that the month of January 2019 had recorded a + 2.0%. In January, among the sectors that invested most in the vehicle, they stood out for their growth in seconds compared to the same month of 2019 “Cars + 27%, Telecommunications + 39%, Healthcare Pharmaceuticals + 42%, Housing + 47%.