Noise Fusion To Release New Radio Imaging FX Package ‘ID 2’


Boutique audio branding company Noise Fusion has announced the imminent release of a new radio imaging effects package called ID 2.

The new package is the London company’s long-awaited sequel to their highly successful ID 1 production library, which is currently broadcast on radio stations throughout the world. ID 2 is a brand new, large and diverse package of effects, production elements and music designed for imaging CHR, urban and alternative radio and TV.

ID 2 has been produced by Noise Fusion’s creative director Ben Neidle, who has created Sony Academy Award winning music, imaging and sound design for some of the biggest media brands in the world including BBC Radio 1, Capital FM, The Brit Awards, XFM, Kiss 100 and Channel 4.

Ben Neidle says: “We’ve been working hard on ID 2 for some time and we think it sounds like nothing else out there. We’ve taken inspiration from the sounds of pop and urban music to create a package for contemporary radio imaging that truly represents the sound of now. It’s an ambitious package that’s five times the size of ID 1, with a wide palette of colourful sounds that add another dimension to your production. We’re calling it the next generation imaging effects package”.

In an industry first, Noise Fusion have produced a short film to showcase the new sound of ID 2. It can be viewed on their website at

ID 2 will be released worldwide on October 1st 2013 and will be available for immediate purchase and download.

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