Wise Buddah Creates ‘Future Facing’ AC Jingles for 94.3 RS2
Berlin’s 94.3 RS2 have updated their station sound with a contemporary, upbeat Custom ID Package from Wise Buddah. Reflecting a diverse playlist – from Adele and Bruno Mars to Whitney Houston and Westlife, the new package works as a “transition between a range of musical universes”..
Programme Director and General Manager Christian Schalt “AC radio station imaging is more challenging than before. 80’s songs are still strong on many radios, but so are current tracks from R`n´B and Dance artists. We needed a contemporary wrapper for our station. Wise Buddah not only understood our brief immediately, but also came up with many additional ideas to achieve this goal. Well done!”
“It was great to welcome 94.3 RS2 back again to Wise Buddah for a third package. This time we were aiming to create a future facing sound that pushes beyond the playlist with a hotter edge..”
Wise Buddah’s Paul Plant
The package consists of 9 Custom IDs, Ramps, Shotguns and Instrumentals plus new Information Elements.
To hear the package in full, visit www.wisebuddahjingles.com