New Production Company Irad Eshel To Launch in UK


Irad Eshel Identity Creations, coming soon to London UK, is a one stop shop for brand strategy, development and production services for television and radio stations and programs, web and mobile content.

While living in Tel Aviv, Irad Eshel created the theme music package for the news programs of 2 broadcast TV channels in Israel, and a branding package for 9 regional and national radio stations. He also composed original music for dozens of comedy, drama and reality shows.

And since it is all about audio, radio is the easiest medium to explain his work.

When formatting the station to it’s audience, Irad creates a new language of the radio station: slogan, jingles, IDs, sweepers and promos, from the text, through the music and to the production of the final cuts.

Last month Irad Eshel and Y&R Israel won an Effie Gold Award on a jingle for IBA Radio.

In this campaign, which encourages advertising on the radio, Irad Eshel created a jingle for a bogus falafel stand called “Falafel Mosko”. The jingle was played 3 times every hour all day long on all of the network’s stations and everybody was talking about it.

Following this, the campaign had proven how effective radio advertising is.

“Branding from the perspective of the ear”, says Irad Eshel, founder.

Watch a showreel of Irad’s latest works and visit his website at

Irad Eshel – Recent Work Showreel from Irad Eshel on Vimeo.

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