Dave Foxx Talks About The Art of War


In this month’s issue of the RAPMAG (Radio and Production Magazine), Dave Foxx talks about The Art Of War.

In his column, Dave says the key to successful image work is total integration.

“Every producer in this business is in the business of imaging.”

Also this month, Jeffrey Hedquist tackles on The Value of Entertainment in Radio Commercials. While it has been proven that commercials with high entertainment values attract more attention, there has also been numerous examples of memorable and funny ads that did not sell.

Radio people have also spoken up about the right time freshen the sweepers.

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