Denmark’s Skala FM returns to Wisebuddah for a new station sound
In 2023, Skala FM refreshed its audio branding, launching a new package created by Wisebuddah, the audio branding specialists behind the station sounds of BBC Radio 1, Radio 538, RTÉ 2FM, Hitradio Ö3, and radio brands across the world.
Skala FM is the flagship Hot AC station of Danish media group JFM, and embraces a “feel good” philosophy; playing a mixture of current and recurrent hits, along with a small proportion of classic hits from the last 10-20 years.
The latest jingle package contains 13 brand new custom themes for the station, along with fresh News, Travel and Weather elements; all built around the heritage Wisebuddah Skala FM sonic.
Jacob Nøhr, Head of Imaging, Skala FM: “We decided to work with Wisebuddah again this time because we have collaborated on a few packages in the past and always felt welcomed. Skala FM with Wisebuddah feels like family.”
“For this package, we wanted to do something new – something mature and melodic, yet contemporary – to accommodate a new playlist and keep the station sound fresh for at least the next 2 years. Music is changing rapidly, so having a large jingle package with a variety of IDs allows us to be flexible.”
Nøhr added, “The production process was smooth, and we had great communication with the creatives. It was the first time we recorded the vocals for the package together in Copenhagen. It’s a great sound! When people hear it for the first time, they say ‘WOW!’ You can be sure they like it when they walk away singing it.”
Dom Scott, Business Relations Manager, Wisebuddah: “For the new package the team focused on creating a highly positive, feel-good station sound while retaining some of the ‘edge’ we introduced in the previous 2020 package. The result is an audio identity that is bright, happy, crisp, and current.
Recording out in Copenhagen was a great way to celebrate over a decade of a great collaboration with Skala FM; and this one with Jacob and the team was the best yet.”
To hear the full Skala FM 2023 package, along with Wisebuddah’s latest work for BBC Radio 2 (UK), Hitradio Ö3 (Austria), Europe 2 (France), and Radio 10 (Netherlands), please visit wisebuddahjingles.com.
