Brandy Jingles Enhance One FM’s On-Air Flow
One FM – the largest commercial hit station in French-speaking Switzerland – has once again commissioned BRANDY to design its sonic branding. Brandy delivered a package of customized jingles, a tailor-made Top of the Hour and functional beds. The package is a ‘custom-ization’ that sounds like 100% made-to-measure. And the One FM DJs are delighted!
After 6 years, One FM, French-speaking Switzerland’s leading hit station, has again entrusted its sonic design to Brandy. The Brandy producers built on existing tracks to provide the station with a contemporary, energetic imaging that is also positive and musical. “You can’t really call this a resing anymore,” says Tom Van der Biest, Brandy’s Creative Director. “The jingles have been entirely reworked and given their own One FM twist – we can hardly even remember the original jingles.”
The One FM DJs are over the moon. Hervé, the station’s L’Happy Hour presenter: “The new jingles add freshness to our programmes and provide great dynamics while keeping a wonderful flow between our tracks.” The Top of the Hour – the station’s key jingle – is fully custom-made. “Thanks to its musicality, the build-up in energy, and the powerful vocals, this jingle relaunches the music after the news sublimely,” adds Hervé.
Brandy produced beds for news, weather and traffic that perfectly match the station’s personality. Morning DJ Stéphane: “Thanks to their colourful punch and dynamics, the functional beds augment One FM’s flow between breaks and tracks. In particular, I find the beds for the traffic and weather spot-on!”
Listen to the aircheck via https://soundcloud.com/brandingcompany/onefm-all-the-hits