Brandy and TOP Make You Move: New Name, Slogan and Jingles for TOP
BRANDY & TOP MAKE YOU MOVE
TOPradio is now TOP – and the station chose BRANDY to add musical and recognizable power to this change. In the last few months, the station has undergone a metamorphosis: new state-of-the-art studios, an updated program schedule – and also, since this week, ‘We Make You Move’ as a slogan and a complete jingle makeover.
The reactions to the audio design for a station with a unique positioning and a distinct musically danceable format are unambiguous: the result is top!
With the design for TOP, Brandy has once again created a unique jingle sound that accents TOP’s ‘hits with a beat’ format. The station also sought a highly recognizable auditory identity – and our audio wizards found the building blocks for this in the station’s new ‘We Make You Move’ slogan. “The fact that Brandy was involved in choosing the slogan is not only a sign of confidence in our expertise,” says Tom Van der Biest, Creative Director at Brandy. “It also helped bring the right ingredients together for a strong sonic brand.”
Brandy produced 8 basic jingles, a top of the hour, beds and service beds for weather and traffic. Moreover, the jingles received a thorough post-production treatment.
“The result is astonishing. Thanks to Brandy’s boundless creativity, TOPradio has literally become TOP,” TOPradio’s Bram Vanhee comments. “The collaboration with Tom and his team was intense and fantastic. The station’s sound has been perfectly translated into the new audio design. The immediately recognizable audio logo combined with today’s musical sounds achieve an unprecedentedly high international level.”
Here’s how it sounds: https://soundcloud.com/brandingcompany/we-make-you-move