Orbyt Media Brings Wisebuddah to Virgin Radio in Canada


Orbyt Media Brings Wisebuddah to Virgin Radio in Canada

Wisebuddah announced the release of the 2021 jingle package for Virgin Radio Canada.

Canada’s number one hit music network, Virgin Radio, have teamed up with Wisebuddah, launching a brand-new station sound package, that has been produced by the London-based production company.

At the heart of the package is a brand new unified sonic identity, which will be the branding focal point for all 12 stations across the Virgin Radio network. The IDs are made up of 6 bespoke music themes with genres ranging from Pop to Hip Hop; and all featuring a range of vocalists never heard on a Canadian package before.

Bell Media’s, Director of Radio Content, Sarah Cummings, said: “Wisebuddah worked with our teams to create sonic identifiers that extend beyond commonly-used traditional sounds. The result is a refreshed audio identity that embodies the Virgin Radio brand attributes with a healthy dose of cutting edge and sophisticated energy!”

Wisebuddah’s Managing Director, Phil Tozer, said: “It is great to be extending our partnership with Virgin Radio; and to craft a bespoke new sound which will be heard by over 5 million people every single day. Creating something that will resonate with listeners from Vancouver to Toronto is no easy feat; and so to work on a package that brings together the entire sound of a nation was a fun challenge for the team!”

Orbyt Media is Canada’s premier content syndication group, providing the most comprehensive lineup of programs and best-in-class broadcast services to over 380 stations in 155 markets across the country. Orbyt Media delivers the world’s best in talk, entertainment and sports programming, in addition to industry-leading imaging, production, show prep, and research tools.

Wisebuddah is a leading specialist in the production of sonic branding, radio imaging and jingles. Their award-winning team has extensive experience creating branding for all formats, from cutting-edge CHR to unforgettable AC and everything in between. In Canada, Wisebuddah are a trusted partner of Bell Media, Rogers Media and Rawlco Media. Internationally, they work with many of the world’s leading radio brands including: BBC Radio 1, BBC Radio 2, Radio 538, Sky Radio, Fun Radio, Bauer Media International and many more.

For more information on Wisebuddah’s work, please visit https://www.wisebuddah.com