CADENA 100 reveal new sound from ReelWorld


Spain’s CADENA 100 is the latest radio station in Europe to take advantage of ReelWorld’s ONE updating jingle service.

The iconic Madrid based station has been on air since 1992 and has a growing audience of almost 2 million listeners every day.

CADENA 100’s Deputy Group PD Kevin Palmer said: “Throughout our relationship the ReelWorld team has always been ready to go the extra kilometre to keep us happy, but this year they surpassed themselves with a great set of jingles that I’m certain will help CADENA 100 remain the número uno music station in Madrid.”

The vocals for the jingle package were recorded at ReelWorld’s European HQ at MediaCityUK with the station retaining its distinctive heritage sonic logo throughout the package. ReelWorld even created special mixes for the breakfast show.

ReelWorld ONE comes in two formats, AC and CHR, and gives stations the opportunity to select a huge starter kit of jingles at the beginning and then receive new jingle themes every month. It’s even possible to build a bespoke package of jingles from the expanding library of hundreds of themes. The updating CHR service also includes monthly updates of beat mixed intros and produced ID’s.

ReelWorld’s European Managing Director Anthony Gay said: “Kevin and the team have trusted us to support them with the on air sound of two of the group’s other music stations for a number of years now and it’s a huge thrill to hear our jingles on CADENA 100.”

CADENA 100’s sister station MegaStarFM has been using the ReelWorld ONE CHR jingle service since its launch last year along with ReelWorld’s Production Vault.

The ReelWorld ONE service is already used by major players in France, Germany, Sweden, Portugal, Norway, Poland, Romania, and the UK as well as across the USA.

It’s been a busy year for ReelWorld in Europe who launched new jingles on the UK’s biggest commercial radio station Heart last month and are currently creating a new sound for Belgium’s most listened to radio station, Radio 2.

You can hear a sample of the CADENA 100 jingles and follow the latest news from ReelWorld on Twitter @reelworldeurope

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