Tagged: Podcasting

Top audio cos Apple, iHeartMedia, Spotify to see epic growth in online audio consumption within this decade

In the upcoming years, the market for online audio consumption and internet radio is projected to grow quickly due to the explosive adoption of 4G/5G networks and the declining cost of streaming.

The market for internet radio is predicted to increase as a result of rising demand for better streaming done more effectively and massive data storage capacity globally.

The need for such services is also anticipated to rise due to the increased acceptance of audio streaming across a number of industries, including media and entertainment, retail, travel, airlines, hotels and restaurants, and insurance.

A new research study on Internet Radios (online consumer audio services) sheds light on the key market players who are flourishing; it keeps tabs on their company plans, financial situation, and new products.

Several of the leading businesses in this market include: AOL Radio, DI.FM, Spotify Ltd., Google Inc., Amazon.com, Inc., Deezer, SomaFM.com, LLC, TuneIn, Pandora Media, Inc., 8tracks, AccuRadio, LLC, Napster, Slacker, Inc., Apple Inc., iHeartMedia, Inc.

Regions where companies will see increased growth are North America, South America, Asia and Pacific region, Middle East, Africa and Europe.

The top segments in online audio consumption are the following: Streaming, E-Radio and Online Radio.

The top categories in the market are the following: News, Sports, Music and Games.

Forecasts indicate that the industry will demonstrate high growth due to increased demand in many markets.
The market research study on Internet radios contains all relevant information. By providing its clients with accurate data, it provides the market outlook and aids in the making of crucial decisions. The market is described in general terms, along with its description, applications, advancements, and technology. This market research study on Internet radios keeps tabs on all new advancements and inventions. It provides information on the hurdles faced when starting a business and offers advice on how to deal with impending difficulties. And this report can be accessed via a2zmarketresearch.com.

Tech giant in talks with broadcast firms, heating up audio space

Apple further challenges Spotify, focuses now on podcasts. Bloomberg is revealing the moves of the Cupertino giant. Company managers led by Tim Cook have already contacted media and communications companies and their representatives to discuss the purchase of exclusive broadcasting rights.

As Bloomberg writes, Apple has appointed executive Oliver Schusser as head of podcast and music services and a second executive, Ben Cave, oversees podcasting strategies. 

The podcast industry has long been growing. According to a survey by Edison Research, the number of podcast listeners on a monthly basis globally has doubled since 2014 and the trend continues unabated. 

Apple’s investment in Podcasts would be a further step forward in content and services, after the investment – as confirmed by the last developer conference – of television and movies, video games and publishing with the service in subscription to magazines.

Podcast – Trends, Data and Habits in 2019

According to Bloomberg , Apple intends to allocate funds for podcasters that produce original content for their podcasting app. The move certainly serves the Cupertino company to keep up with other streaming music services , Spotify in the first place, which have been investing in subscription content such as podcasts for some time  . It is impossible, however, not to notice how encouraging the use of Apple podcasts by providing new, interesting content, of value could increase the stickiness of a device like the iPhone and – in a virtuous or vicious circle according to the prospects – more time spent on the smartphone means more likely to use paid services among those available in the Apple Store and, even further downstream, more opportunities for Apple to monetize on the ad present on its market store. In short, it is difficult to think that behind a decision like this, if really confirmed, there is no awareness of how podcast listening has grown over time.

SOME DATA ON LISTENING TO PODCASTS

Today, one in two Americans has listened to at least one podcast in their lives.

listening to growing podcasts

One of the most complete studies on podcast consumption remains, however, that of Edison Research: even if the results are still in 2017 it clearly shows how podcast listening has literally duplicated itself in five years  – from 2013 to 2017 in fact – especially in an age group, that of 18-34 year olds, less tied up for reasons of age to the consumption of traditional media like radio and television and that there is a good slice of Americans, around 40%, who usually listens to more than three podcasts every week .

listening to weekly podcasts

More recently, a survey by Voxnest has tried to analyze, through a comparison,  how American listeners and European listeners approach podcasting. The only habit common to listening to podcasts from both sides of the ocean seems to be the preferred time: both Americans and Europeans wear headphones or ask their digital assistant to play the podcasts they are following especially at morning, in a time slot that goes from 7 to 9 and that corresponds to the moment in which you prepare yourself to leave the house and get in the car to go to work. The old drive timein short, it has turned into an ideal moment of the day to listen to podcasts of a completely different nature. After all, Europeans and Americans seem to have less compatible tastes: in the top five of the most popular podcast categories in the United States there are, in fact, religion , culture , sports , history and news , while Europeans seem to prefer podcasts to business theme , Culture, psychology, history and education .

listening to podcast categories US
podcast listening to EU categories

On the Net it is not difficult to come across guides and resources listening to « unmissable » podcasts or in charts that try to crown the best podcast producers (among these, according to Statista, there would be the NPR with audio files downloaded and reproduced over 140 million of times in May 2019, demonstrating that even public and non-profit services can profitably take advantage of the innovations coming from the digital world).

WHAT THE SUCCESS OF PODCASTS DEPENDS ON AND SOME FUTURE PROSPECTS

The success of podcasting only reinforces the hypothesis, supported by many, of a return to an oral era . Just think, in this sense, that every day an average of four hours would be spent listening to audio content of various kinds. The popularity of smart speakers has been identified as one of the main and most recent causes of this turnaround – when until a few years ago videos looked like the Eldorado of content marketing and entertainment – so much so that even podcasters seem to be reckoning today with increasingly pressing requests to make their content accessible on systems like Alexa or Google Home. For further information

Precisely the greater penetration of digital assistants and voice recognition systems are considered among the critical factors that will determine the future trends of podcasting , together for example with the greater investment by automotive companies in traveling entertainment and, again, the fact that one An increasingly large portion of marketing budgets could be targeted by companies in all sectors with  branded content , even in the form of branded podcasts  . All this not to mention that, if the advertisers have already spent over $ 470 million in podcast advertising this year, the podcast adv market   could grow by up to $ 1 billion by 2021, effectively encouraging the creation of more new and quality content.

Upstream, however, the popularity and success of podcasts seem to be determined by tastes, habits and media consumption that have profoundly changed compared to a few years ago, especially if you look at younger generations. For further information

The podcasts, in fact, escape the logic of the schedule and rather fall into that of an on demand consumption that allows the user-listener to choose even in the smallest detail of what will be done his media diet . Not only that: the percentage (about 40% of Americans) of those who say they listen to “the whole ” podcast – here understood as a finished and unitary product, rather than as a single episode – suggests that this format is also suitable for consumption avid of content: as the TV series fans are binge watching, in fact, even those who love podcasts never fails to make bellyfuls, hearing one episode after another. Podcasts, moreover, adapt to a vertical model of content distribution and are therefore able to satisfy even the most niche public’s tastes and interests . Often led by celebrities – Gwyneth Paltrow, for example, has her own series of inspirational podcasts – either from small Internet celebrities or, again, from experts and industry landmarks, finally, the more they offer added value and more exclusive content and more podcasts succeed (well) in user loyalty .

The Death of AM Radio

Japan has announced that they will be phasing out AM Radio in favor of FM and the digital format. In countries in South East Asia, however AM stations continue to exist, while some may thrive others are struggling to survive.

The struggle is in the local content, people now get their news straight from social media, which is news anchors are now shifting their strategy to Facebook live streams.

There is also been a shift now of news talk migrating to FM with hybrid formats like those in News FM and Brigada Network in the Philippines.

In the US, a major radio network is testing a new format, playing podcasts 247 on an AM station.

Speaking of podcast, streaming giant has made another big step in the world of audio. New acquisition in the podcast world by Spotify, after those of Gimlet Media and Anchor completed in the past months.

The audio streaming company has signed an agreement to buy Parcast, a storytelling-driven podcast study. Launched in 2016, it has 18 podcast series including Serial Killers, Unsolved Murders, Cults and Conspiracy Theories and the Mind’s Eye fiction. Parcast brings a loyalty audience to Spotify and the experience in the creation of crime-themed, sci-fi and story content as well as twenty new titles to be launched in the coming months.

A transaction is expected to close in the second quarter.

As Dawn Ostroff, Spotify Chief Content Officer explains, the new purchase is functional to the goal of becoming the main audio platform in the world, thanks to content such as mystery stories and mysteries that are at the top of users’ preferences.

Earning with podcasting, does it work like radio?

How do you make money with podcasts? Two models (and an incoming war). Advertising or subscription? Two solutions for the online economy, and one is better than the other

Lately there has been a lot of talk about podcasts. It is not only done for that physiological movement for which in European markets the great phenomena of mass culture of America are discovered with a few years of delay (in the United States the golden season of the podcasts began in the distant 2014, with “Serial “), But also because recently this ancient and new vehicle at the same time (in the end a podcast is nothing but a recorded radio broadcast) is at the center of innovations and big projects.

Spotify, the world’s largest music streaming company, astonished everyone last month by employing millions of dollars in the purchase of two podcast companies, with the clear intention of becoming the first superpower in what looks like a promising market. The first purchase was Gimlet Media, a producer of (excellent) podcasts that tend to be a media company. The second purchase was that of Anchor, a startup that has been compared to the “YouTube of podcasts”. Now, the very siliconvalley cliché of comparing a startup to a more famous one has come to bore everyone (until recently it was all a “my startup is the Uber of adult diapers”), but sometimes it’s helpful. Anchor is an app that allows you to easily create your own podcast, even with your smartphone, and publish it online, just like YouTube does with videos. To earn money, Anchor claims to have a “monetization” system, which means: advertising. (Even if the purchase by Spotify could change the cards).

Moreover, three days ago, the world of podcasts was shaken a bit when Luminary was presented, a competing project that wants to be – the founder told the New York Times – “the Netflix of podcasts”. Luminary has produced some podcasts with high-level stars including Trevor Noah, Lena Dunham and Malcom Gladwell, exactly as Netflix does with TV series. To listen to these podcasts, you have to pay a fixed monthly fee, without advertising. A subscription, basically.

It is interesting that in just a few weeks two different business models were presented to the public to sell the same product. On the one hand, there is a company that wants to provide podcasts for free (as well as the tools to produce them) to users, asking for an ad in advertising and especially in personal data. It is one of the great models with which you make money on the internet, perfected by Google and Facebook, which offer free services and in return siphon personal and confidential information, to resell them to advertisers.

On the other hand there is a company that has a simpler model: pay to listen to our products. Although primitive, this business model has obvious advantages: it is more stable, it is ethically less ambiguous and allows the user to assess the quality of the product more directly – if I don’t like it, I stop paying, and I’m not held in a behavioral nudge network. It’s the other big model with which you make money on the internet.

If a new podcast war is about to be born, in a digital market that, despite being mature, has not yet found a true identity, it will be to these two models that we will have to pay attention. So far, the all-free-with-advertising model has prevailed, but has proved to be full of problems and above all not sustainable, especially for those who are not Google or Facebook.

Jakarta FM Station Embraces The Full Power of Podcasting

I-Radio Jakarta believes in the full potential of podcasting, which is why podcast is one of its major content solution in their media strategies including digital.

I-Radio is one of the leading stations in the country, along with its sister stations in their network serving top notch broadcast programming.

It began broadcasting on September 1, 2000, but was officially introduced to the public on March 28, 2001, which became the date of birth of I-Radio Jakarta. With the vision of “making Indonesian music the host in their own country” and the mission being number one in its format, I-Radio has the slogan “Juaranya Indonesian Music”, by only playing 100% urban pop songs by the country’s own informative musicians, Interactive, and Intermezzo.

From its 24-hour broadcast, I-Radio Jakarta comes with quality domestic music from the era of the 90s to the millennium. The type of music chosen are songs that are, and have been hits from various streams, such as pop, rock, jazz, hip hop, ska, ballads to alternatives. At present I-Radio Jakarta has become the main reference in the journey and development of Indonesian music, both among musicians and the community.

As the changes continue and the flow of information continues, I-Radio Jakarta also strengthens the Informative side for I-Listeners. By presenting a number of quality information that is actual and factual, it is expected that I-Listeners can obtain complete information, while still being able to enjoy quality Indonesian music. That is, I-Radio Jakarta is a radio that is “Not Just Indonesian Music”.

Jakarta Broadcast I-Radio is broadcast directly from Sarinah Building on the 8th floor, Jl. MH. Thamrin 11, Jakarta Pusat. Hosted with a “close and friendly” broadcast style.

They have updated podcast content on their website http://iradiofm.com/

This Apple Product is Podcast Creator Friendly and Future-proofed

Apple has prepared new spots dedicated to IPad to highlight features such as multitasking, Apple Pencil 2, drag & drop files, the ability to take advantage of USB-C and features of apps such as Keynote, GarageBand and Note.

On its YouTube channel, Apple has shared a series of new commercials that show some of the things that can be done with iPad Pro, highlighting the various features and functionality of the device.

The new videos are five in all and show features such as the ability to do many things without the need for paper: taking notes, scanning documents, signing documents, preparing drafts without notebooks, writing, highlighting, emphasizing texts without the need for paper, archiving mountains of received and access everything from the cloud.

A different video shows the ability to create presentations by opening Keynote and dragging items with drag & drop, customize with the Apple Pencil some aspects, edit backgrounds, create animations, share presentations with AirPlay, add notes on the fly.

The third spot highlights the possibility of creating podcasts using the Anchor app , a USB-C microphone, displaying reference notes, recording audio, cutting some parts, creating themed songs with GarageBand using, among other things, drag & drop , and publish the result.

A fourth spot shows how to take advantage of the iPad for interior design and furnishing, taking measurements, sketching reference elements, launching the Houzz app and experimenting with furnishing elements, sharing the result and moving on to purchase what we like directly from the tablet.