NRK mP3 Elevates On-Air Sound with PURE Jingles’ Flow IDs

NRK mP3, Norway’s leading hit music brand, has refreshed its on-air sound with a new Flow ID package from PURE Jingles. Specifically designed for the popular afternoon drivetime show mp3klubben, the update creates smoother musical transitions and enriches the listening experience.

According to Program Director Christer Johan Pettersen-Dahl, the station sought to refine how songs flow together, aiming for more seamless and emotionally engaging segues. He notes that the new Flow IDs naturally sustain the energy from one track to the next, supporting the brand’s commitment to maintaining an upbeat and engaging atmosphere.

PURE Jingles branding consultant Thomas Giger emphasizes the importance of momentum and freshness in Contemporary Hit Radio. He explains that carefully crafted and strategically implemented audio branding enhances the station’s dynamism, creating a more immersive experience and increasing listener engagement.

This collaboration marks another milestone in the long-standing partnership between NRK and PURE Jingles. Pettersen-Dahl expresses enthusiasm for the final result, highlighting that the Flow IDs not only improve the station’s sound but also enhance its ability to serve its audience. He describes audio branding as an essential programming tool and acknowledges PURE Jingles’ expertise in delivering a polished and effective solution.

Listen here https://purejingles.com/showcase/nrkmp3-2025