POPfm and PURE Jingles Upgrade Time-tested Kiss FM Logo in new Package
Finland’s latest nationwide radio station, POPfm, has unveiled a vibrant new audio identity crafted by PURE Jingles. Tailored for a Hot AC format, the custom jingle package introduces dynamic transitions that seamlessly bridge diverse musical genres.
Catering to audiences with feel-good hits from the ’90s to today, POPfm prioritizes a positive and engaging listening experience. To achieve a sound that aligns with this vision, co-owner and CEO Mattias Gustavsson collaborated with international radio consultant Niklas Norden to enlist PURE Jingles’ expertise.
Niklas Norden emphasized the station’s ambitions, stating that their goal was to position POPfm as one of Finland’s premier national stations. He highlighted the importance of achieving a cohesive flow, noting that the jingles needed to harmonize with their meticulously curated playlist while ensuring smooth transitions between tracks. The result was a smart and innovative solution.
PURE Jingles branding consultant Thomas Giger elaborated on the creative process, sharing that the team developed a modular jingle system featuring elements in every musical key to facilitate harmonic transitions. The project demanded additional development time to refine the details, ultimately enhancing the listening experience and encouraging prolonged engagement.
Mattias Gustavsson praised the collaboration, noting that the package was custom-designed to integrate seamlessly with POPfm’s AI-driven scheduling tool. He described the results as a groundbreaking fusion of world-class audio design and cutting-edge technology, delivering a unique innovation in radio branding. Expressing gratitude for PURE Jingles’ exceptional work, Gustavsson acknowledged their pivotal role in defining POPfm’s sonic identity.
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