Reelworld Celebrates 30 Years with New Sonic Identity and Company Branding
Reelworld is excited to announce a significant update to its company branding, including a new sonic identity, in celebration of its 30th anniversary.
For the past three decades, Reelworld has been a pioneer in the audio branding space creating jingles and imaging services for thousands of radio brands around the world, recently expanding to develop custom audio identities for brands beyond the radio sphere.
“For over 30 years we have been leaders and innovators in sonic branding, from radio jingles and imaging services to creating signature audio identities for some of the most-heard brands on the planet. It’s uniquely inspiring and satisfying to celebrate this milestone by reimagining and elevating our own brand identity and I’m excited for the world to hear what the next chapter of Reelworld sounds like.” – Mike Thomas, CEO
Created entirely by their in-house design team, the new Reelworld visual brand pays tribute to key design elements of the company’s past while confidently pushing the brand forward using modern typography, a dynamic new color palette, and a completely reimagined brand mark.
The new Reelworld sonic identity was produced through a collaborative company effort led by Cofounder and Creative Director Erik Huber and features layers of audio elements reflecting the key areas of Reelworld’s expertise: sound, melody, voice and impact, that build anticipation and excitement, culminating in a signature 2-note sonic
If you listen closely you can even hear a nod to the voiceover from their very first jingle demo in 1995.
Link here https://vimeo.com/1058014623
