PURE Jingles for Nostalgie: Boost Ratings, Maximize Recall and Modernize Sound
Classic Hits station Nostalgie has unveiled a refreshed jingle package aimed at elevating its brand and enhancing its performance in recall-based ratings markets such as France and other regions.
With its consistent music library, Nostalgie thrives by pairing timeless hits with a modernized sound. By adopting a contemporary approach to both content and imaging, the station resonates with middle-aged and older listeners who appreciate brands that feel relevant and in tune with the present. This alignment fosters a connection that allows listeners to relive their youth while embracing the now.
The new jingle package is specifically tailored to the French ratings system, which relies on callout interviews rather than electronic measurements. This method asks listeners to name stations they recall spontaneously, making strong brand recognition essential. Nostalgie’s jingles strategically emphasize the station’s name, forgoing a slogan to maximize memorability and boost unaided recall.
This marks the third custom package produced by PURE Jingles for Nostalgie, which consistently ranks among the top two music stations in its market alongside its sister station, NRJ. Xavier Laissus Pasqualini, program director for Nostalgie France, expressed his satisfaction with the collaboration: “It’s a pleasure working with PURE Jingles. They truly understand our station’s needs. Every detail is carefully crafted, and the end result is outstanding.”
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