Funk, Soul, and R&B Take Center Stage with new PURE Jingles Package for Sublime

Sublime is re-launching with a brand-new format and slogan, “Your Soulmate,” supported by an updated audio branding package by PURE Jingles.

With a renewed focus on Funk, Soul, and R&B, Sublime has shifted away from Jazz to create a more cohesive music experience. The inclusion of R&B not only complements the Funk and Soul genres but also infuses a fresh vibe into the playlist.

Initially, Sublime’s jingle package combined elements of Funk, Soul, and Jazz to fit the station’s former format. However, the recent shift in music policy necessitated a new audio package, which now perfectly aligns in style and energy with Sublime’s new direction.