PURE Jingles Collaborates with NPO FunX for Fresh New Sound
After a competitive public tender, PURE Jingles has been chosen once again by NPO FunX, kicking off with a brand-new jingle package available from today.
In a creative bid that saw five national and international audio producers vying for the contract, PURE Jingles emerged victorious, continuing a nearly two-decade-long collaboration without a hitch. This partnership heralds a new creative era for NPO FunX, aligning with its refreshed brand identity and visual makeover.
A Fresh Urban Sound
Wietze Bastiaansen, head of audio design at NPO FunX, shares: “This summer, FunX’s visual branding received a makeover, and with PURE Jingles, our sound is now modern and fresh. Our slogan, ‘Your City Your Sound,’ shines through in the new package. PURE Jingles understands our sound like no other, making collaboration a joy.”
Innovative Audio Logo and Urban Vibes
Pelle Kuipers, Creative Director at PURE Jingles, comments: “For NPO FunX, we’ve reinvented the iconic jingle. While the familiar audio logo remains, the new idents now feature strong voiceovers and a sonic ID that emphasizes the ‘X’ in FunX, ensuring versatility for radio use across different musical keys.”
“Our compositions draw inspiration from popular styles like reggaeton, hip-hop, amapiano, and more. With freestyle vocals and contributions from artists, the package truly captures the urban lifestyle and sound.”
Global Popularity of Urban Sound
Urban genres, from ‘90s R&B to contemporary hits by artists like The Weeknd, Kendrick Lamar, and Karol G, hold significant mainstream appeal. With many urban artists dominating international charts, particularly among young city dwellers, this new urban jingle package was strategically developed to reflect global trends.
Fully Custom-Made Audio Branding
The jingle package includes 13 custom-made jingles tailored to support daily programming, with updates for news, weather, and traffic. Check it out at PURE Jingles Showcase and SoundCloud.
