KISS FM Radio Jingle
The KISS FM brand is a prominent name in the radio industry, known for its Top 40/CHR (Contemporary Hit Radio) format. The brand’s history dates back to the late 1970s when several US radio stations began adopting the “Kiss” moniker. The first station to officially use the KISS branding was KIIS-FM in Los Angeles, which adopted the call sign in 19751. The name “KIIS” was derived from its AM sister station’s dial position, 1150, with the letters “I” and “S” resembling 1 and 51.
In the United States, iHeartMedia owns the KISS-FM brand and operates numerous stations under this name. There are over 20 KISS-branded stations across the country1. In the UK, the most notable KISS station is Kiss FM UK, which started as a pirate radio station in 1985 and became legal in 19902. Other European countries, such as Germany and Finland, also have KISS-branded stations. Globally, the KISS brand extends to countries like Australia and Cyprus3.
The appeal of the KISS brand lies in its consistent and recognizable format, which typically features a mix of current hits, pop, and dance music. This consistency makes it attractive to both listeners and advertisers. The brand’s success can be attributed to its ability to adapt to local tastes while maintaining a core identity1.
However, not all KISS-branded stations have been successful. For example, some smaller markets have struggled to maintain the same level of listener engagement as larger cities. Additionally, stations that deviate too far from the core CHR format may not resonate as well with the brand’s established audience.
Overall, the KISS FM brand is synonymous with contemporary hit music and has a strong appeal due to its recognizable name and consistent format. This makes it a popular choice for radio stations aiming to attract a broad audience.
