LFM Goes For Unique Sound In Radio

What can distinguish LFM in the Swiss radio landscape? Its on-air branding! So  the market leader among French-language commercial stations in Switzerland is  working with BRANDY, the Belgian producer of sonic design. This spring, LFM is  receiving 10 new tracks – and 3 of them have been custom-produced for the station’s morning show. As the commercial market leader in French-speaking Switzerland, LFM is known for its  solid content and exquisite musical format. By implementing the new audio branding at  the end of 2020, LFM added a decisive factor.

Fabrice Benedet, Artistic Director at LFM: “Brandy’s powerful jingles give LFM a strong emotional colouring. In no time, they became part of the original soundtrack in Suiss Romande.”

This spring Brandy produced a hybrid package with original tracks for the morning show  and jingles that were first composed for Joe and Radio 2 in Belgium. “And yet every track,  every jingle, sounds like it was custom-made. At the same time, everything forms a  unified whole,” says Diederik Decraene, Managing Director at Brandy. “That makes a  hybrid production advantageous: it delivers a unique sound for a lower budget.” 

Have a listen to the aircheck: