Radio Ads Dropped 4.3 Percent In This Region

In December 2019, radio advertising revenues about 30.2 million euros fell by 4.3% compared to the same month in 2018.

This according to the data collected by the FCP-Assoradio Observatory in Italy, overall in 2019 the collection of radio medium grew by 1.7% compared to the previous year.

Fausto Amorese, president of FCP-Assoradio, comments: “At the end of the year, the radio medium remained largely in positive territory: + 1.7% in the January-December period, as shown by the survey of the FCP-Assoradio Observatory. In December, we recorded a 4.3% drop in advertising sales, which can be explained by the non-linear trend that seems to characterize the advertising market this year. We consider that in 2018 December it had grown by 7.9% compared to the previous year. In December, among the sectors that invest most in the vehicle, they stand out for their growth among others Finance / Insurance, Food, Motorcycles / Vehicles, Beverages / Alcohol, Home management, Tourism / Travel “.

FCP Federation of Advertising Concessionaries , is the association which, since 1951, has gathered the best skills and experiences in the world of Italian advertising. Major companies, both concessionaires and direct managers, operating in the sector of the sale of advertising space on the main media are part of FCP : Newspapers, Magazines, Television, Radio, Internet, Cinema. (Source https://www.brand-news.it/intelligence/dati/radio-a-dicembre-pubblicita-in-calo-del-43-il-2019-chiude-a-17/ )