Z100 New York Radio Imaging Highlight Mid 2019


Z100 Imaging Director Brent Williams has just posted an update of Z100 New York’s imaging including branded intros, sweeps, and promos, with clever copy and use of song snippets from Khalid songs.

Speaking of Khalid, in some related news, the collab with him and Ed Sheeran continues to be a massive hit.

From 12 July the project “it will be available in stores and in all digital platforms. 6 Collaborations Project ”. After choosing “I Don’t Care” with Justin Bieber and ” Cross Me” with Chance the Rapper and PnB Rock, the third single extracted is “Beautiful People”, in collaboration with Khalid. These are the words of Ed Sheeran about his colleague: «Khalid has an undoubtedly soulful voice and I knew it would be perfect for this track. I think we get connected to the song in the same way and I’m really happy that we ended up working together. ” Another piece with a summer flavor that deals with the importance of staying true to oneself. In the text Ed Sheeran speaks of people who think only of appearances (“Beautiful People”) and of the need not to be influenced. What matters is not the material goods, this is the strong message that the songwriter has transmitted to the song and in the video. In fact, in the images that accompany the song, the two artists find themselves in a world where the things that matter are only luxury and appearances. A world of excesses that need not necessarily be shared. The video was directed by Andy McLeod, while the song is produced by Shellback, Max Martin, FRED and Ed Sheeran.

The album comes eight years after the last “Collaborations Project”. Meanwhile Ed Sheeran has become one of the most appreciated and loved by the public international artists. He is currently on tour in Europe and will end his live activity in August with four shows in Ipswich. The “No. 6 Collaborations Project ”arrives two years after“ Divide ”from which were then extracted iconic singles such as“ Shape of You ”,“ Castle on the Hill ”and“ Happier ”. Ed Sheeran’s intention is to have fun and entertain with the help of colleagues and artists he loves and who represent a source of great inspiration. “My rule was: if I listen to his music in the car, then I’ll cooperate. There are a lot of great artists I could have worked with, but it wouldn’t have made sense.