German Station Debuts Contemporary AC Jingles by Wisebuddah @WBJingles
A New Sound For NDR 2
Germany’s public radio broadcaster NDR 2 has launched a new sound and a brand new sonic identity, produced by Wisebuddah in London.
The station broadcasts across northern Germany, including throughout Hamburg and lower Saxony, and in recent years the format has shifted to a more contemporary AC sound.
Torsten Engel, Head of program NDR 2:
“We needed a jingle package with a fresh and modern impression, fitting NDR 2. This new package matches these requirements perfectly. It meets the music presented by NDR 2 and has at the same time an individual recognizable sound”.
Phil Tozer is Wisebuddah’s Business Development Manager:
“The brief from NDR 2 was to create something innovative and distinctive within the German radio market, whilst standing out from the competition. With the help of Torsten’s team, we’ve created a package which is fresh, unique and authentic.”
Wisebuddah has recently completed work on new packages for Meloradio (Poland), DASDING (Germany) and YleX (Finland). For more info, visit www.wisebuddah.com