Voiceovers Become Instruments


Voiceovers become instruments in BBC Radio 1’s most recent imaging update from PURE Jingles.

Transforming voiceovers into ‘non-sung vocals’ is the current evolution of Radio 1’s on-air sound.

To make the station’s positioner ‘Where it begins’ stand out, PURE Jingles morphed these VO parts into something that comes close to sung vocals, thanks to the wonders of amazing plug-ins and nifty voice processing!

Listen to these 10 new, custom-made IDs at:


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