Wise Buddah Christmas Package To Blast Off, New 538 And BBC Radio 1 Imaging In Full Throttle


In Autumn 2012, Holland’s No.1 station Radio 538 became 538 and with it, came a brand new station sound package.

Wise Buddah won the pitch, and they were asked to create a brand new package mirroring the artists on the playlist….

“The ability to understand what it takes to enhance the profile of a radio station and the talent to create the imaging that does the job is what makes Wise Buddah stand out. The 538 package feels like a new jacket that you want to show to everybody and never take off!” Florent Luyckx (Content Director, 538)

“The cooperation was super, together in consultancy with the Dutch Production company Capital of Media. We went through everything in radio-imaging…There’s a lot of radio experience in the company, so there were some great creative sessions! Just listen to it…it makes your ears go ‘WOW, WOW, WOW’!” Chris Hartgers (Imaging Producer, 538)

The 538 package consists of 12 Main ID’s and a TOH, plus brand new information elements.

Having delivered the core package, Wise Buddah is now currently in production with a set of Christmas themes which will be appearing on the website in the coming weeks.

To listen to the 538 package go to http://www.wisebuddah.com/jingles/radio#/genre/6/show/312/jingle/4091

The team at Wise Buddah were charged also with the challenge of re-imaging the BBC Radio 1 Breakfast Show with Nick Grimshaw.

The Station Sound Team at BBC Radio 1 commissioned a set of themes, some fully orchestral courtesy of Cliff Masterson and the BBC Concert Orchestra, and variants on the theme in different styles including hip hop and electro dance, all with full orchestration. Watch the video below.

Visit Wise Buddah website to listen to more demos at http://www.wisebuddah.com

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