Matt Fisher on Sony Station Imaging of the Year Award: “Very Proud”

In charge of Station Imaging, Production, and Nutter for BBC Radio 1 & 1Xtra, Matt Fisher and the rest of the BBC Radio 1Xtra bagged home the  Best Station Imaging of the Year during the 2012 Sony Radio Academy Awards.

Dan Mumford – Executive Producer, Matt Fisher – Producer, Bernard Achampong – Producer, Patrick Waweru McDowall – Producer , Marc Farey – Producer and Nathan Freeman – Assistant Producer received the Gold Award and bested Capital Network, BBC Radio 2, JACKfm Oxfordshire, and Kiss in the category.

“BBC Radio 1Xtra has developed a station sound that completely resonates with its younger target audience. It’s confident, and brash, yet delivered with a real sense of fun… and its enthusiasm and energy are infectious. It doesn’t allow style to override the message, but blends both in the perfect creative mix.”  says panel of judges.

“Thanks for all the love people, very proud! I should probably keep this to myself but I just wept like a child… ” posts Matt on his Facebook account.

About Sony Radio Academy Awards

The Sony Radio Academy Awards are without doubt the most prestigious awards in the radio industry’s calendar and the only event that brings the entire sector together to celebrate outstanding content and creativity.

Reflecting this, members of the organising committee are drawn from across the industry and all the major commercial radio groups and BBC Networks were invited to select a representative to serve on the 2012 committee.  The result is a 14 strong group, chaired by Radio Academy Chief Executive, John Myers.

Click here for the full results of the Station Imaging of the Year category

BBC Radio 1Xtra - Best Station Imaging of the Year (Sony Radio Academy Awards) Photo Courtesy of Matt Fisher

Below is a spot from BBC Radio 1Xtra for a live event last year