[Power Intros] Trax FM 101.4 Jakarta

It’s an open secret that Brandy has made power intros hot again.

Trax FM is the latest client to select this branding weapon.

Trax FM is very popular among the Indonesian youngsters.

And thus it fulfils its mission: to target ‘the Now Generation’.


Trax FM was launched in 2000 and is the MRA Group’s radio station for youngsters in Indonesia.

The station targets the cool and young people between 15 and 30 years old. The station broadcasts for the million cities of Jakarta and Semarang.

ABOUT Brandy

Brandy is a European consultancy agency and producer of custom made branding tools for radio and television.

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