Kiss Takeover Promo @ Kiss 100 London

The following is an off air grab from Kiss 100 London.

This showcases the radio promo for the station’s Kiss Takeover where artists and bands takeover.

The promo is built upon the hit song by Ke$ha called “Blow”.

And it’s so interesting to hear how parts of the lyrics were integrated into the promo.

The line that goes “we’re taking control” is just cleverly done.

The promo is produced by Pure Tonic Media, which recently went into a merger with ReelWorld Seattle.

Founder and ReelWorld CEO, Steve Pigott is awarded this year with the Sony Station Imaging of the Year recognition for its imaging works at Kiss 100 London.