Tech giant in talks with broadcast firms, heating up audio space

Apple further challenges Spotify, focuses now on podcasts. Bloomberg is revealing the moves of the Cupertino giant. Company managers led by Tim Cook have already contacted media and communications companies and their representatives to discuss the purchase of exclusive broadcasting rights.

As Bloomberg writes, Apple has appointed executive Oliver Schusser as head of podcast and music services and a second executive, Ben Cave, oversees podcasting strategies. 

The podcast industry has long been growing. According to a survey by Edison Research, the number of podcast listeners on a monthly basis globally has doubled since 2014 and the trend continues unabated. 

Apple’s investment in Podcasts would be a further step forward in content and services, after the investment – as confirmed by the last developer conference – of television and movies, video games and publishing with the service in subscription to magazines.