Proud to be getting up with @GregJames @ReelWorldEurope for BBC Radio 1 Breakfast

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ReelWorld celebrate new sound of BBC Radio 1 Breakfast

MediaCityUK’s ReelWorld are celebrating a busy few months working with the team at BBC Radio 1 on a number of projects.

They spent the summer collaborating with the station’s in-house producers to create the theme music and imaging ahead of the launch of Radio 1 Breakfast with Greg James.

ReelWorld created an iconic main theme with a memorable repeating motif to help bring Greg’s vision for the sound of the show to life. Alongside the main theme are multiple beds that cover different musical genres on the station’s playlist.

A demo for the new package can be heard here – https://soundcloud.com/bbcstationsound/radio-1-breakfast-with-greg-james

Anthony Gay is ReelWorld’s Managing Director: “You don’t get much bigger than this! If you grew up in the UK you listened to the Radio 1 breakfast show, and as the show enters an exciting new era with Greg at the helm, we were delighted to be asked to create a theme that helped define the new show”.

The BBC Radio imaging team and ReelWorld Music Director Erik Huber have spoken to the latest Earshot Creative podcast about the project, which can be heard here – https://earshotcreative.com/2018/10/bbc-radio-1-imaging/

Alongside the new imaging for the breakfast show, the team also produced daily ‘Summer Mixes’ for Radio 1 and continue to create the ‘Workout Wednesday’ mix which is heard weekly on Adele Roberts’ early breakfast show and on the BBC Sounds website.

ReelWorld is the world’s leading provider of radio station imaging and jingles with bases at MediaCityUK and Seattle. Currently ReelWorld imaging and audio branding can be heard across 1Xtra, Radio 2, Radio Scotland and Radio Ulster. New imaging will launch on 1Xtra later in 2018.

Visit www.reelworld.com

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