From Asia: 101.1 Yes The Best FM, Manila Broadcasting Company Shares Millennial Success
Yes The Best Airs ReelWorld Jingle Package
Manila Broadcasting Company’s FM channel 101.1 Yes The Best is the second most listened-to radio station in the Philippines. With over 1.6 million Facebook fans, 47,300 Twitter followers, and 56,200 Instagram followers, the station wanted to boost brand loyalty, increase awareness, and grow listenership.
With the Yes The Guest campaign focused on what drives millennials to consume content on social, the radio station partnered with popular social media influencers in the Philippines to create on-air and social media content.
As the leading radio network in the Philippines, Manila Broadcasting Company (MBC) recognised that social media was the best way to bring better content and an enhanced experience to their millions of listeners.
But with only six content producers responsible for over 100 social media accounts across the Philippines, time was at a premium. MBC needed a solution to streamline their workflow in order to help boost awareness, drive
brand loyalty, and deliver relevant social media content to their audience.
Using an social media management tool to manage accounts and analyze data, MBC’s Yes the Best radio station was able to run their highly successful Yes the Guest campaign. The station partnered with guest social media influencers to create dynamic content that resonated with their specific millennial demographic.