Will App Push Notifications Work For My Radio?
A push notification is a message that pops up on a mobile device. Radio Stations can send them at any time through their App Control Panel. Listeners don’t have to be connected in the app or using their devices to receive them. Push notifications provide convenience and value to Radio Stations. They can do lots of things; for example, they can send reminders regarding a show, inform a listener to take an action, such as calling the station, or let a listener know about an event, such as a party or a DJ Set in a club or even use it for Advertising and Monetization. In general push notifications are a way to speak directly to your Radio Listeners. They don’t get caught in spam filters, or forgotten in an inbox. Also you will get click-through rates twice as high as email.
Push notifications look like SMS text messages and mobile alerts, but they only reach users who have installed your Radio App. Both iOS and Android mobile platforms support push notifications and have their own services.
How do push notifications appear to app users?
Mainly, app users see a notification as a banner or pop-up alert as they are using their phone. This alert is shown no matter what the user is doing. On iOS, Apple has a Notification Center. The Notification Center is organized in chronological order, and users get to the Notification Center by swiping down from the top of the screen. Android devices show unread messages on the lock screen.
iOS lets users customize push notifications at an individual app level. Users can turn sounds on or off, and pick the style that iOS uses to show a notification. Users can also control the red “badge” showing the number of unread notifications on an app’s homescreen icon. Android uses a standard banner approach that users cannot change at an iOS level.
How to use right Push Notifications?
Push notifications are a direct path to communicate with users. Radio Stations should treat the ability to communicate with their Listeners via push notifications as a privilege, not a right. The ephemeral nature of push notifications mean they will disappear as soon as the user swipes left or clears their notifications. Radio Stations must provide value; if they don’t, push notifications will be ignored or turned off. Some users will uninstall their Radio App altogether.
Analytics and measurement are important tools for improving your Radio App’s performance. But it’s important to write compelling push notifications that are valuable to users and that drive action.
How to use Push Notification Service for my Radio Station?
The only prerequisite for using Push Notification Service is to own an app for your Radio Station of course, which is the tool for providing Push Notifications to your Listeners. Solutions on any budget and needs are available in http://looksomething.com with Plans for Android & iOS Radio Apps starting from 100€. Furthermore Push Notification Plans start from 15€/month or 162€/year and provide 250.000 Pushes for your App Users.
Recommended read: Why The Need To Create Radio App?